White Label SEO
Previously dapa was a bit of a specialist white label SEO provider but unfortunately we have diversified more recently because we were not happy with many of our relationships.
To work with us on a white label basis your agency/business need to have the following:
- A sound understanding of how SEO works.
- The ability to sell it without over-promising.
- The resources to deal with the additional queries you will get as part of the campaign.
- A commitment to either give us website access or to implement our suggestions free of charge to the end client.
- Or the want to let us go direct with the client and pay you a monthly commission.
- Your own reporting functions.
- Finally, a commitment to not charge the end client more than 20% above our price to you.
- A minimum of 30 days terms with your client, preferably 90+.
If you do not have most, if not all of the above we will probably not be able to work together.
Our goal is to deliver SEO that works and whether our name is attached to it or not, we don’t want to see clients paying too much or starting a campaign that is destined to fail.
It’s not good for us or you.
You might now be thinking, ‘but dapa, I fit the criteria, what next!?’ Well, if you or your company work with clients who are looking to increase their online presence, then let’s sit down and talk, because SEO could be ideal.
We have worked with many different partners, from small start-ups to nationwide agencies.
So, if you’re a:
- Brand Agency
- Hosting or Web Development Company
- Offline Marketing Agency
- 3D or Graphic Design Company
Then our services could be vital for the success of your clients.
If you’re not sure what White Label SEO is, read on…
White label SEO at dapa
What is white label SEO and is it any different from white hat SEO?
Yes, it is. First of all white hat refers to the utilisation of SEO techniques that are directed towards the users of a website and not just search engine algorithms. On the other hand white label SEO is another concept entirely.
It does not refer to techniques, which help a site rise in search engine rankings. Instead, it refers to a set of SEO services/tools that come without any brand or in other words tools that come with a white label, for you to make your own.
Why is white label SEO on the rise?
Let’s consider an example.
You might have made a lot of trips to your neighbourhood grocery store and during one of those trips you must have noticed that a large amount of products in the store come branded with the stores label.
Now it is safe to assume that not all the products are actually produced there.
This means that many products that come branded with the store name are actually ‘white label’ goods.
Goods that have been manufactured and shipped without a brand name on it, so that individual store owners can put their own shop’s brand on these products.
Similarly, not all businesses possess the tools with regards to providing SEO services in-house, especially startup organisations.
This handicap can be overcome by the purchase and use of white label SEO services and tools, which assists companies in making use of SEO services they were lacking, while still keeping the whole operation in-house.
This gives some companies an enormous financial advantage. Imagine the advantage you gain if you are able to re-sell SEO services or tools without actually spending the time to develop the products yourself.
Think of it this way, the same way some firms outsource their SEO or tech work, you can outsource various critical SEO functions by using white label SEO tools.
Even businesses that are not directly related to SEO services may benefit from using white label SEO tools.
Consider this, hiring an in-house SEO team can be expensive, so instead of being handicapped by a lack of budget small businesses can do their own SEO work, research their target audience and perform website analytics on their own through the use of white label SEO tools.
You might be on the lookout for an inventory of quality software & related services
SEO white label tools can be ideally suited to help you perform the following tasks:
Keyword Research – This usually involves tools that assist with keyword analysis and keyword generation. It is important to remember that not every service or platform can give you access to these tools, but it can be very helpful if they do. Good tools will help you determine how much traffic a particular keyword will direct towards your website, how much competition you face for PPC for that keyword, the cost of that keyword per click and the difficulties you are likely to face when trying to rank for that keyword.
Backlinking Services – These are arguably going to be the most important and at the same time the biggest set of services and tools you will find with a white label SEO company. Here are some types you are most likely to encounter:
Local Link Services– These link services are commonly associated with building specific links that are also known as ‘citations’
Guest Posting Services– Some high-level White Label tools will search for and locate niche sites to help you publish your content in return for a backlink. Depending on the type of backlink you receive, it can act as a significant rank booster for your website.
Tiered Link Building Services – These types of links are composed of several tiers with one tier or layer being promoted by another. Many services are known to provide ‘automated’ versions of this via built in software. However, it might be best for your website’s SERP (Search Engine Result Pages) rankings if this is done manually with the assistance of unique and useful content.
Mass Link Building Services – These types of link building tools fall less into the white hat and more into the grey hat side of the SEO spectrum. If used properly these mass links can assist with several different promotion strategies you are looking to implement via SEO.
Google places API tools – These white label tools also fit into the category of tools that are intended to ‘locally promote’ a website. Such tools can assist you in optimising and uploading Google places accounts automatically.
Yelp Business Data Tools Along With Many Other Tools – Yelp offers local businesses with a variety of ways to advertise and promote their website online. These tools will assist you in managing and automating all your Yelp campaigns whether they are paid campaigns or not.
White label SEO tools also offer many simple functions such as:
- Website visitor traffic counters
- Monitoring tools
- Stats for YouTube videos
White Label SEO offers businesses with pretty much all the tools they require to make a website more professional, streamlined, empowering it to obtain higher SERP rankings and thus driving more traffic to a website.
What can you expect as part of your White Label SEO package from dapa?
Here are some common White Label SEO services:
- SEO Audit Reports
Through this tool you can perform PPC audit or SEO audit of any website. At the end of the audit you will be told what your client’s website is doing well and what it needs to improve further. This tool will also generate a report that you can provide to your client and you can use it either to convince your clients about the packages you offer to remedy the problems their website is encountering so that you can deliver the best results or to close a sale.
- Client Dashboards
This tool enables you to provide your client with a unique login through which they can monitor the progress (or lack of) of their SEO campaign through verifiable statistics. You usually occupy this login, so that you can keep the entire operation white labeled and in-house.
Once your client logs into this dashboard, they will be able to access a host of statistics and analytics about their existing or previous SEO campaigns. What they see on their dashboard depends on what you want them to see and it is possible to customise what your clients see in their dashboard. Common stats that your clients can see include:
- Leads generated
- Total unique visitors
- Links acquired
- Search engine rankings
- Keyword Tracking Reports
This is perhaps the most important and indispensable white label tool you need to have in your arsenal.
You can do without certain tools for example, the client dashboard, but keyword tracking reports is one you most certainly require.
This tool will show the most recent rankings for a chosen number of keywords to your client. Obviously you will have to ensure that these reports are being branded with your company’s logo before you hand it over to a client.
In an ideal scenario, the keyword reports are generated whenever needed and delivered to clients through emails on a pre-determined schedule. Automated email delivery of these reports will assist you in keeping your client well informed, thus reducing the need to stay in close contact all the time.
Comprehensive range of complimentary services
While you cannot call the following services ‘tools’ per se, but they should definitely be considered as important parts of the overall package we offer.
Content Creation And Marketing – You should be able to order any kind of content you require for example, blog posts, guest posts, press releases etc. from your client’s dashboard directly. The content we provide is written by experienced British writers and you can be assured of the fact that all the content we provide is well researched, value driven and unique.
Website Creation – This involves everything from complete web design to web development to creation of mini sites for the purposes of lead generation. This can save you a lot of time and also prevent you from having to encounter frequent heartache.
On Page SEO Reports – On page SEO reports provide complete keyword research for a page along with descriptions and optimised page titles. It also includes optimisation recommendations to assist you to improve the ranking ability of a page.
Keyword Research – Keyword research is the building block of nearly everything that SEO professionals do. It is essential to find keywords with great traffic and a moderate or acceptable level of competition and this can sometimes take a fair bit of time. This service can save you a fair bit of time.
Link Building– Link building is arguably the most important part of your SEO campaign and we will provide you with a set of tools that will assist you with the following:
- Local Link Services
- Guest Posting Services
- Tiered Link Building Services
- Mass Link Building Services
Who can outsource their SEO to dapa?
Unfortunately we have been burned too often in our relationships when working as a white label SEO provider and as one of the premier agencies in the area, we have decided to impose certain conditions for companies who want to outsource their SEO to dapa, such as:
- A sound understanding of how SEO works
- The ability to sell without promising the world to your clients
- Possessing the resources to deal with additional problems as part of the SEO campaign
- A commitment to give us access to the client’s website or to implement our suggestions to the end client free of cost.
- Or let us deal with the client directly in exchange for a monthly commission
- Your own reporting functions
- A commitment to not charge more than 20% of the fee charged by us to the end client
- A minimum of 30 days terms with your client, but we usually prefer a 90-day commitment.
What can dapa do for you?
Along with being the premier white label SEO provider in the area, you can count on DAPA to handle each and every aspect of your SEO campaign from the design of your website, to creating a SEO strategy that works for your business and then ensuring the success of that campaign.
From SEO audits to full fledged SEO of a website, you name your requirement and dapa will do it for you.
We are proud to house one of the most talented SEO teams in the region which includes SEO specialists, project managers, a content team filled with experienced writers to handle our content strategies along with the best web developer in the area.
We have over 30 years of experience in the field of SEO and have worked in some of the most competitive SEO markets in the UK such as travel, insurance, finance and the law.
Devising creative and innovative SEO strategies is just one of the reasons why we have managed to stay at the top of our game and is something that differentiates us from our competition.
When you choose dapa, you are not only getting assistance from the best SEO team in the area, you can also be assured of our constant support.
We do not guarantee a magical fix to all your problems (and we strongly advise against choosing firms that give you such promises), but we can assure you that in time we can achieve all the long-term SEO targets of your business.
We are honest to all our clients (sometimes quite bluntly so) and are always at hand to fill you in or answer any queries you might have with regards to the progress of your campaign.
If you need help with your SEO strategy, contact us at DAPA Marketing on 0800 634 3007 to find out more about our services.
We’ll do our best to connect you to the person who’ll actually be managing your account so you can get a feel for the process and how we operate.