Search Engine Optimisation or SEO is the technical name given to any activity that is trying to improve a website’s search engine positions. Improving your positions is a sure-fire and proven method of increasing website traffic, enquiries and customers at extremely low acquisition prices.
Targeting generic and long-tail terms across the whole industry.
Improve the cost per acquisition consistently
Track and change the website & materials to increase conversions.
Increase the time-on-site through deep content, blogs and news.
Introduce new marketing channels to the mix to spread risk.
5* dapa have taken me from a 1 man band struggling for busines and within the space of a year allowed me to take on 3 new staff members and focus on growing my business rather than just "doing". Honestly cannot thank dapa enough for changing my life
Toby Rose - Marketing ManagerGET STARTED
When you use Google (or other search engines) it shows you things that it thinks you will want to see. It bases this on what it considers relevant and authoritative. To make a website authoritative, at least in Googles eyes, you need to do certain things in certain ways. This is the art of SEO. Most agencies have their own views, ours is based on experience of what works.
Links are the biggest factor in whether a website ranks or doesn’t. We progressively grew this each month.
Through the blog, PR and news releases we build a web of content that was shared around the internet.
Working with press outlets, bloggers and forums we create cross-platform relationships to grow our rankings.
The foundations of SEO are all on the website itself, ensuring all the basic, but important, elements are perfect.
We develop bespoke search strategies for large brands to small and medium sized enterprises across the UK. From startups to established businesses. Each strategy is based on what is needed by each client at the exact moment in time we find ourselves charged with helping.
The key to appearing when a potential customer searches is to write fantastic, useful content that uses phrases people in your industry would search for. Combine this with incredible onsite foundations and you're on to a winner. We've got our own systems for monitoring these metrics.