Thanks For Your Message

Keep an eye on your inbox for a message from our Head of Sales – Leon.

we spend our days…

Crafting incredible marketing campaigns to make our clients smile

"Literally changed my business forever" - Steve. BSEO Testimonial

Penalty Removal

Penalty Removal

Penguins and Pandas are the star attractions at any zoo, but in the hands of Google they’re unstoppable ranking termination machines.

penalty removal image 1If your website rankings are suddenly dropping like it’s not hot, then the chances are you’ve been hit with an algorithmic or manual penalty.

The world of SEO has changed. Things that were once considered smart and organic, will now look like a nice, tasty piece of bamboo for the Panda to chow down on; relegating your site to the lower tier of page 2 and to eventual oblivion.

There is no such thing as a miracle cure when it comes to penalty removal.

It’s a long process of cleansing the links on your site that no longer make sense to the search engines algorithm.

penalty removal image 2Think of it as though your website has been infected by something, it’s not fatal, but when it comes to healing it, it takes time.

Algorithmic filters and manual penalties can have a disastrous effect on your site’s ability to rank for crucial keywords and it will make it harder and harder for your site to achieve organic traffic.

Removing links is a complex mixture of in depth analysis and a calm, cool approach. The first step in the procedure to helping you on the road to recovery, is to determine what type of penalty you’ve been handed and why you were dealt it in the first place.

The most common are Google Panda and Google Penguin, both different algorithms, but both equally destructive when faced with bad practice.

"Finally an SEO company worth its salt!" - Karen James SEO Testimonial
"Literally changed my business forever" - Steve. B SEO Testimonial
"Your team grew my rankings, traffic and subscribers! Cheers all." - D Rowlands SEO Testimonial
Call Us Free On: 0800 634 3007
5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

Free SEO Guide
I-smart Case Study
iSmawrt Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

Our Latest Posts