Penguins and Pandas are the star attractions at any zoo, but in the hands of Google they’re unstoppable ranking termination machines.
If your website rankings are suddenly dropping like it’s not hot, then the chances are you’ve been hit with an algorithmic or manual penalty.
The world of SEO has changed. Things that were once considered smart and organic, will now look like a nice, tasty piece of bamboo for the Panda to chow down on; relegating your site to the lower tier of page 2 and to eventual oblivion.
There is no such thing as a miracle cure when it comes to penalty removal.
It’s a long process of cleansing the links on your site that no longer make sense to the search engines algorithm.
Think of it as though your website has been infected by something, it’s not fatal, but when it comes to healing it, it takes time.
Algorithmic filters and manual penalties can have a disastrous effect on your site’s ability to rank for crucial keywords and it will make it harder and harder for your site to achieve organic traffic.
Removing links is a complex mixture of in depth analysis and a calm, cool approach. The first step in the procedure to helping you on the road to recovery, is to determine what type of penalty you’ve been handed and why you were dealt it in the first place.
The most common are Google Panda and Google Penguin, both different algorithms, but both equally destructive when faced with bad practice.