Why choose SEO for your marketing needs?

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SEO Traffic

Why choose SEO for your marketing needs?

Search Engine Optimisation or SEO is the technical name given to any activity that is trying to improve a website’s search engine positions. Improving your positions is a sure-fire and proven method of increasing website traffic, enquiries and customers at extremely low acquisition prices.

SEO Ranking Improvements

Ranking Improvements

Targeting generic and long-tail terms across the whole industry.

CPA Increases


Improve the cost per acquisition consistently

Conversion Optimisation

Increased Conversion

Track and change the website & materials to increase conversions.

Interactive Website


Increase the time-on-site through deep content, blogs and news.

Diversify SEO Channels


Introduce new marketing channels to the mix to spread risk.

dapa helped us win awards.

We’ve worked with dapa for several years across lots of products, channels and industries. Several have become £m businesses off the back of their work. One was the fastest growing company in the region two years running.

D Fitzjohn - Finance Director


What is this Google jargon?

When you use Google (or other search engines) it shows you things that it thinks you will want to see. It bases this on what it considers relevant and authoritative. To make a website authoritative, at least in Googles eyes, you need to do certain things in certain ways. This is the art of SEO. Most agencies have their own views, ours is based on experience of what works.

seo optimisation
Link Building

Link Building

Links are the biggest factor in whether a website ranks or doesn’t. We progressively grew this each month.

Content Marketing Specialists

Content Marketing

Through the blog, PR and news releases we build a web of content that was shared around the internet.

SEO Outreach


Working with press outlets, bloggers and forums we create cross-platform relationships to grow our rankings.

Onsite SEO Specialists

Onsite Optimisation

The foundations of SEO are all on the website itself, ensuring all the basic, but important, elements are perfect.


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Custom (and remarkably effective) SEO strategies

We develop bespoke search strategies for large brands to small and medium sized enterprises across the UK. From startups to established businesses. Each strategy is based on what is needed by each client at the exact moment in time we find ourselves charged with helping.

SEO Dashboard

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Our SEO secrets (shhhh)

The key to appearing when a potential customer searches is to write fantastic, useful content that uses phrases people in your industry would search for. Combine this with incredible onsite foundations and you're on to a winner. We've got our own systems for monitoring these metrics.

Our SEO Tools

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Wellingborough SEO

Wellingborough SEO Specialists

Hey, Welcome to dapa, you’ve landed here from Google because they think that I am the answer to your problem (they’re right).

Let me guess, you Google’d something like “Wellingborough SEO”?

Another mad guess would be that you’re here because you want some help with your website, either it doesn’t rank very well, doesn’t get enough traffic or you just want to boost it up to the next level, I’m pretty sure I can help.

Now you have a choice, either we can diagnose the problem here or just give me a call direct, I don’t believe in ‘gate-keepers’ so this number will get you straight through to me: 0800 63 43 007

My Google rankings
in Wellingborough are not very good

Improving your local ‘rank’ on Google is always a by-product of good SEO, the fundamentals of which have been around for years but Google moves the goal posts every week so keeping on top of the game is imperative.

Try Google’ing [your service] Wellingborough – do you see yourself on the first 3 places? First page? Neither, time to act.

My clients over the last decade have never been adversely affected by Google updates, the key to this is building an online authority that search engines trust in your local area.

I need more
visitors from Wellingborough

Sometimes you just need more traffic, your conversion is spot on and you have the rankings to go with it but you need to feed the front-end to get a better ROI.

There’s loads of ways to do this, from targeting different words with SEO, PPC or looking at social media advertising, contributions, press releases or simple banner advertising, all of these work but there is no one-size fits all model, let’s have a chat to see what works in Wellingborough.

I’m looking for more social
followers in and around Wellingborough

Social media is a huge tool especially when targeting local areas, not only is it becoming a more important factor in SEO success but it’s already become the biggest high street in the world, even bigger than Wellingborough town centre!

When a potential or existing customer follows you online they are ‘captive’ to your next marketing campaign so it can be very fruitful, growing them in the first place is where we come in, we’ve created campaigns that get shared 10k times in a day without incentivising.

I’ve got plenty of traffic
but hardly any enquiries from people in Wellingborough.

Are you getting plenty of traffic? Good rankings? But can’t seem to convert the traffic in to enquiries, conversion optimization, tracking and user experience sculpting is a large part of our SEO process.

Typically the problem is more weighted towards the quality of the traffic you get from Wellingborough and surrounding areas rather than the conversion funnels on the website, but we can diagnose and change that for you.

I need to raise my brand
awareness in Wellingborough.

Sometimes it’s just a case of wanting to jump the competition, to get some awareness in your local area or to generate some buzz online.

Typically we tend to work as ‘part of the team’ on these projects rather than taking over it completely, you know your business better than us so we like to tap in to the in’s and out’s of your industry.

Whatever your online goals, one thing is for certain: SEO has evolved far beyond the old traditional methods, it’s now about creating an authority, a brand within Wellingborough and delivering value that encourage your traffic to do your Wellingborough SEO legwork for you.

Join some of
our clients in  Wellingborough.

We’ve been working in and around Wellingborough for years, gaining recognition for our standout work online in the area.

"Finally an SEO company worth its salt!" - Karen James SEO Testimonial
"Literally changed my business forever" - Steve. B SEO Testimonial
"Your team grew my rankings, traffic and subscribers! Cheers all." - D Rowlands SEO Testimonial
Call Us Free On 0800 634 3007