SEO Milton Keynes Specialists:
SEO is fundamental if you want to drive positive traffic to your website. In order to make your business visible online, SEO is essential. That’s where we come in, offering your business a top class and diverse SEO Milton Keynes service. At dapa, we don’t deal in fluffF. We’re all about the bottom line results so tiptoeing around the point is not our style. We’ll always be brutally honest with you when it comes to ranking your business on Google.
At dapa, we don’t deal in fluff. We’re all about the bottom line results so tiptoeing around the point is not our style. We’ll always be brutally honest with you when it comes to ranking your business on Google.
Attract More People to your Site…
From SEO to PPC, our experienced team can help attract more people to your website. We offer a tailored service to each of our clients because we understand that everyone has different needs. Some of our clients who have chosen our SEO Milton Keynes service want a small boost up the Google rankings. We have others clients that want a bigger package. Diversity is our thing so we offer both.
The saying ‘no job is too big’ works for a lot of companies that offer SEO in Milton Keynes. Being SEO experts, we know that some jobs are just not feasible. Don’t get us wrong, this isn’t because we don’t think we can do it. Often, we have potential clients come to us with a campaign that just isn’t realistic and frankly too ambitious.
Our SEO in Milton Keynes isn’t for everyone but we’ll provide you with a custom made strategy handmade for your business.
You’re coming to us today, for two potential reasons:
- You’re not particularly happy with your current SEO service in Milton Keynes.
- Or perhaps you’re just looking for more business in Milton Keynes through SEO. We are very well known in the world of SEO and this reflects in our work. We’re not ones to blow our own trumpet but we’re good.
Our custom made SEO Milton Keynes service will help your business grow and allow you to gain more customers. Here at dapa, we are know for our quality campaigns and the SEO we do in Milton Keynes.
Take The Next Step In Your Business:
We’re happy to work within any sector with our SEO Milton Keynes services. Many companies across the area are taking advantage of our services. As well as expanding businesses, we also work alongside all our clients with a designated account manager. This ensure that everyone who chooses us gets the best bang for their buck. Our SEO Milton Keynes service is built for your business because we know that needs differ when it comes to buisness.
We aren’t interested in spinning some kind of complex yarn, we believe the truth speaks for itself and bottom line results are the ROI you need. If you make money, we make money and then we’re all happy. So if you’re thinking about taking the next step in growing your business then our SEO Milton Keynes service could be for you.
Milton Keynes SEO? Why choose Us…
We’re not going to name names but we’ve heard a few stories about less than satisfactory SEO in Milton Keynes companies. However, we’re all about the positives, so we’ll just continue to talk about how great we are instead…
SEO Milton Keynes is not as simple as it used to be. Google has changed and evolved greatly as well as introduced in algorithms and penalties for those devious black hatters – none of our clients have ever been negatively affected by any penalties and our work is based on what Google does not what Google says. We wouldn’t call Google a close friend but we know how it works and what things we should and shouldn’t do.
SEO isn’t a straightforward process and unfortunately, it can take a lot of time and it’s because of this that we are dedicated to constantly talking to our clients and informing them on exactly what has been going on on their campaign from the beginning. We know about SEO Milton Keynes and we don’t withhold any secrets when it comes to informing our clients whether their budget coincides with their expectations.
Free SEO Consultation
Come in for a coffee or schedule a conference call with one of our leading UK specialists.Get Started Now!
Milton Keynes SEO: Here’s Some More…
Been burnt before from anSEO Milton Keynes company? You’ve probably read through all this and you’re thinking, ‘okay, this is all very well and good but I’ve heard all this before.’
Yes, it is true that SEO Milton Keynes is a competitive market, but our overall goal is to ensure your company receives more business. As we said before, don’t take on any clients that we don’t think will be successful in the long term, we measure our success by your success.
We are confident that we can help your business, no matter the size. All we really need from you is your main goal and where you want to see your business going. By providing us with this information we will be able to give you the best tailored SEO Milton Keynes campaign for your business as well as informing you on chances to expand in the future.
Our SEO Milton Keynes approach is very transparent so you will know exactly what work we are doing, whether that is optimizing your website or creating a range of backlinks to your website. Google loves positive links back to your website from reputable articles and websites as it is classed as a vote of confidence when it comes to your products and services.
As we have previously mentioned, we know how Google works and this is why we like to keep our links varied to keep things looking as natural as possible. We do not obtain links, we create them. Yes, you read correctly! We create each and every link from scratch so Google knows that your website comes across as naturally reliable.
SEO is an addition to your businesses success, not a quick fix solution.
We’re humble folks, with humble ideals and we appreciate that bottom line results are the only way to show you how good we are when it comes to SEO Milton Keynes. So give us a call today on 0800 634 3007 to speak to one of our experienced advisors about what we can do for your business.
SEO Milton Keynes: Content is King
Top quality content encourages visitors to link back to your website and makes your page more interesting. Here at dapa we encourage our writers to create interesting and authoritative content on our client’s websites as this is what Google loves!Google appreciates good content so as well as your website getting a helping hand in the eyes of Google- the search engine itself is also gaining from your great content by showing your content in the search results.
SEO Milton Keynes? Have Some Tips:
Ok, we earn a living out of this stuff so we’re not going to reveal all our secrets but we are happy to share a few tips with you to encourage Google to recognise your website.
- Great Content – Google wants to rank great content and this is the reason why it is so successful. It’s an informative and reliable source that everyone around the world uses for absolutely everything! Need a plumber? ‘Google it’. Need directions? ‘Google it’. Did you know that ‘Google’ is actually a verb in the Oxford dictionary?Surely this alone gives some type of insight into how influential the search engine actually is. It is for this reason that we MUST provide Google with content that it deems as informative to searchers. Our SEO services in Milton Keynes includes a fantastic team of ‘Google friendly’ content writers who are trained to create content that not only Google loves but readers love too.
- Natural Link Building – We have spoken about ‘natural content’ countless amounts of time but we can’t exaggerate how important this actually is. If you have your own website, you would have without a doubt heard the term ‘link building’ before.Google is fantastically smart and it know exactly whether or not your link building methods back to your website is natural or not. Googles algorithms were made to detect ‘unnatural’ links and this is why black hat SEO is a bad option for you. Yes, it may be a quick fix, but in the long run you will end up regretting this and could end up with a penalty to your website.
- Optimise Your Pages – Every SEO expert will be able to tell you that keywords are important and this is why keywords for your website is VERY important. So do some research and find out what the most relevant keywords for your site are and ensure that you are checking out your competitor’s website for some sneaky hits and tips. The great thing about us is the fact that or SEO experts in Milton Keynes know their stuff, so we can help you to decide on these keywords and everything that comes with them.
Free SEO Consultation
Come in for a coffee or schedule a conference call with one of our leading UK specialists.Get Started Now!
SEO in Milton Keynes: What is Google friendly?
In order for your site to become Google friendly, you will be required to follow a few rules. Here at dapa, we are pros at making websites Google Friendly. The single most important thing to do is provide our customers with high-quality content on web pages, especially on the homepage.
If your pages contain useful information, then your content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich website we write pages that clearly and accurately describe your topic from top to bottom. Put yourself in your customer’s shoes and think about the words users would type into the search engines to find your pages and include these words on your site.
Here at dapa, we make sure your site isn’t unnaturally stuffed with keywords. Google does not encourage low ranking quality pages and why would it? There is much more informative content out there that is much more specific for users.
The SEO Milton Keynes services we offer stays clear of spammy content, as deliverability remains to be a difficult subject to tackle. There are a number of factors which highly influences your deliverability. Identification and reputation both play a fundamental part in your SEO campaign. So what is the easiest means to control when dealing with the spam filter? Your content.
Build a site which has relevant links, Google definitely does not approve irrelevant links, we all know that. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.
Our Milton Keynes SEO services encourage our customers that content and link building is extremely important. By linking to websites that match your content, Google algorithms can distinguish natural links from unnatural links. When other sites find your content valuable and helpful they tend to develop a natural link to your site and develop as part of the dynamic nature of the web. Unnatural links are specifically placed with the intention to make your site look more popular to search engines.
We know that Google has changed and our SEO Milton Keynes services can provide you with the latest methods in which Google works. This comes in handy for the indexing and ranking of your site and we can assist you in building natural links.
To be accepted as a genuine and natural source to Google you will need an easily accessible site. Our SEO Milton Keynes experts work at building a logical link structure for a site, so that every page is reachable from at least one static text link.
We know that some SEO Milton Keynes companies constantly push their potential clients to buy your services. We know that deliverability and engagement is important, sometimes arguably more than the content itself. We aim to provide helpful and informative content that is never marked as spam.
One of the main tools of our research is heat mapping.
Click maps show the areas of your website that are clicked most often by the users. Using the heat map analytics, we can begin to understand which areas of your website that are clicked most because the click maps are shown in different colours.
We use tap maps which analysing sites that are made for mobile phones. By using click maps, we understand the items on your site that hold the maximum visitor interest. We even get to know the natural visitors path on your site. Click maps even indicate the items on your site that people feel are clickable but aren’t.
Pages that are content heavy require the user to scroll quite a lot to find what they need and many will just leave the page rather than keep scrolling.
Therefore, we use scroll maps to see how far the user will scroll before stopping. Using a scroll map, we get a clear idea of what users are seeing on the page and things that they are missing out on which you really need to show them. This helps in correcting the layout of your site; as we may shorten the length of your pages and divide them into many small pages to ensure the visitors surf them all and find what they need.
This map helps us to know where the users move their mouse on their screen when they are on your site. This shows us the exact path that the visitor’s eyes take while scanning the site. Using this information, we will work on all those sections of your sites that show extra movement. This is because those are the sections that attract more attentions and thus, optimising them becomes vital for Milton Keynes SEO.
Optimising Your Site With Our Milton Keynes SEO…
Optimising a website requires a range of onsite and offsite changes. Optimising your site helps boost your website rankings on all the major search engines and it also increases performance optimisation. This ensures that your website runs quickly and smoothly. Here at dapa, we have all the tools and utensils that your business needs in order to create valuable your content. In short, we know what it takes to be Google friendly.
Importance of Great Content
Great quality content is what is going to set you apart from the crowd. We understand that the level of competition out there is huge and what is going to set you apart from everyone is extremely valuable content. Therefore, we believe that having a tactful approach and providing good content which delivers the right message to customers is the way forward. The success of your website is determined primarily by its content. All the additional components of your website such as design, visuals, videos, etc. are providing a secondary support role. Thus our ultimate (return on investment) is the content.
Effective taglines and great design will act like a punch line and will only enhance your contents effectiveness. Design is all about visuals and if something looks pleasant your product or service is all the more presentable but it’s important to know that you cannot sell the design itself and this is where content comes in. We aim to deliver you fire content.
Publishing good content benefits your site and ultimately your business. By growing the number of people visiting your website through search engines. We have done all the research and gained numerous amounts of knowledge on what content attracts Google. Frequently updated content is very important, it increases the popularity of a site, after all we are looking to provide content that people would want to see.
When you are posting content in the hope of customers approaching you, then you need to make sure that you are posting something that is relevant and loaded with useful information on your website in the form of blog posts or articles.
This gives prospective customers a glimpse of your as expertise in the industry and makes them more inclined to generate a business with you. The use of content marketing, lets you establish and build credible lines of communication with your customers.
Market research enables you to gain an insight to your industry. It will help you determine your high-value customers and you can figure out how you will go about targeting this customer.
By using relevant keywords that coincide with your website content will enable searchers to find what they are looking for on your site when they search using specific keywords.
Keywords are of massive importance for every business website as they drive targeted traffic to your business for free. In simple terms- keywords are the words and phrases that internet user’s type into a search engine, such as Google, for them to find what details they are looking for on websites.
Putting some thoughts and effort into researching your target keywords for the website is an investment worth making. The free tools and resources available online makes it easy to discover the ways to use targeted keywords and enables your site to get qualified leads to your web pages.
It would make sense to create pages on your website targeting those keywords by providing relevant information to online searchers about what they are looking for. We have created some in-depth information about how to develop content targeted at specific keywords to improve how you optimise your site for search engines online.
How Our Milton Keynes SEO Services Can Help You?
Google, as you know is very difficult to understand. If you are looking forward to increase the exposure for your website on Google and you feel a bit of advertising and marketing is going to help you, then we are sorry; as such is not the case. You may be wary of SEO Milton Keynes because you were previously burnt and you should be because trying to decipher the puzzle of gaining exposure on Google is difficult.
Here at dapa, we are the SEO experts in the town. We know how to work our way around it and are here to help you – our customers.
Don’t get us wrong- we aren’t going to bombard you with a SEO Milton Keynes guideline book. What we are going to in fact do that for you is provide you with the vast experience in the SEO industry so you can at least understand to a certain extent how things work on Google- because let’s face it, it is a tricky one. Want to take a look at that as well? Read on…
The first and foremost the first thing we are going to do for you is, get your site in great shape- just like an athlete needs to train for a sports event we need to prep your site for greatness. You’re probably thinking ‘what do you mean by that’? We’re taking about site construction.
You should be well aware about Google crawls and all the Google updates such as Google Panda or Pigeon. This doesn’t imply that your site will be ‘crawl-friendly’. So, initially, what we will do is build your site so meticulously that it gets crawled efficiently and never gets caught up in the Google Update.
How will we achieve that?
It is not possible to achieve this target without a stringent analysis if Google. We are well aware about all the latest updates when it comes to Google, based on which we twist and turn our content to make fantastic.
The latest Google update is one that focus on the content of a page that it is crawling rather than just looking at its backlinks. We know the essence of using great quality content. But, quality is not just the key. The content that is used for doing SEO also has to be of great relevance. It must be in orientation with your site and nature of it. Any irrelevant content linked to your site can get you penalised by Google and so, at dapa we make sure that you don’t get that swindled while we are taking care of your SEO Milton Keynes.
With great content also comes the right keywords that will help your page gain more value on Google. Using wrong keywords or stuffing your page or backlinks with an excess number of keywords can also get your site penalised. However, we are well aware about that as well and so indulge in no such practise.
Google is quite complex to understand and to deal with while you aim at gaining a great ranking on it so as to land up in its initial response list. With SEO Milton Keynes we are more than happy to ease your way towards it.
What are Alt Tags?
At dapa we know that we have to make your website appealing to search engines. That’s when it will give you a great ranking. However, we also understand that while you do SEO in Milton Keynes, you also have to keep a tab on enhancing the visual aspect of your website, without which no user will to scroll down to the end of it.
That’s why, for the sake of it, we have to add pictures to the content that we develop for you. You may think that the pictures that we put work just for the sake of beautifying your content, but such is not the case. Remember that we are one of the best and most experienced SEO Company in Milton Keynes. This means that we know what we do and we know it to the core. That’s why we also use the images to do SEO. This is where Alt Tags come into play.
AN Alt Tag, also known as the ‘Alt Attribute’ and ‘Alt description’, is an HTML attribute that is applied to image tags to provide a text alternative for search engines. This is done because the algorithms of the search engines can only recognise the text aspect of the content that is uploaded while we do SEO for you. These algorithms don’t recognise the images that are there in the content, that’s why adding a text aspect to the images makes then recognisable for the algorithms, thereby aiding in optimising your site.
Using Alt Tags
There are many E-commerce sites that have to be optimised using SEO. Now such sites are obviously going to have more of images and less of text. In such cases, using Alt Tags for optimising such sites becomes very much essential for us.
We being the specialist SEO Company in Milton Keynes know that your site has to be made as well as optimised to such an extent that it gets the best of ranking. For this sake the site has to be made such that it can be even accessed from a browser that cannot even load images.
In such scenario, if your site has many images it becomes difficult for such browsers to open your site. That’s the second reason we use Alt Tags. This is because when sites have images having a text aspect to them, they open on such low and slow processing browsers.
Onsite and Offsite SEO. What’s the Difference between the two?
We are not sure if all the companies of SEO in Milton Keynes that you may approach to will clarify the difference between onsite and off site SEO. But since we value our clients and believe in total transparency, we would love you to explore the difference between the two and know what exactly are we going to do for you.
Lets talk about the onsite SEO. So, the thing is that when we at dapa take up to do SEO in Milton Keynes for you, it initially becomes mandatory for us to optimise your own webpage (not that offsite SEO is not mandatory). It is then that we can proceed towards other SEO practices that will further give you a boost to attain the ranking that you are aiming to get on any of the search engine.
In a nutshell, onsite SEO is all that we do to your site to optimise it. So, the key factor that contribute towards achieving that are,
- The domain name
- The meta description
- Web contents
- Internal links
- Tags and meta tags
- Anchor texts
- Rick media files
- Bounce rate
- Loading speed
Amongst all of these, the web content is the main factor that we pay a lot of attention to as it matters the most while we do onsite SEO in Milton Keynes.
We ensure that the content present on your site is unique and is in relevance as well as orientation of the nature of your website. We do this so that your site doesn’t get caught in any of the Google update such as the Panda or Pigeon.
We at dapa are well aware of these updates and so focus the most on the keyword and content that is developed for your sake while we optimise your site.
Another important aspect of onsite SEO that we focus on is the meta description. This particular thing can heavily influence the search user’s decision on whether to check your site or not. Since we being the experts at SEO know this, we pay a load of attention towards developing a great meta description for your site such that it aids well in improving your ranking on the search engine.
Even though these two are the most important aspects for doing onsite SEO in Milton Keynes, we also pay equal attention towards the other aspects that contribute towards it.
Though we talked about Onsite SEO first, it doesn’t imply that offsite SEO has to be ignored while you are doing SEO in Milton Keynes.
We at dapa are the SEO experts and so we know that while we do your onsite SEO, it is important for us to do it offsite as well to give you the optimum results.
To be precise, offsite SEO includes all the optimisation activities that you do outside your own webpage. For us to do offsite SEO for you, we are mainly required to do
- Link building
- Reputation management
- Social media engagement
The main thing here that we focus on is link building. It is not just something that will help you optimise your site, as it will also drive a significant number of traffic on your site. For the sake of this, we indulge in developing great quality, relevant content for you which then we link to other webpages using our SEO methods.
Other than link building, we also work on reputation management and social media engagement, as these two are also important while we do offsite SEO for you. As we excel in this industry, we can guide you through the best way to achieve all your SEO targets.
Milton Keynes SEO: Key Word Research
Before we take up your site for optimising it on the search engine, we have to write content for the sake of it. You may be well aware about this. You may also know that the few appropriate keywords have to be added to that content while you do SEO in Milton Keynes.
But, we are not bestowed with keywords that will work the best for you! We have to find them and for that sake you have to do some keyword research.
So, what exactly is Key word Research?
The process of keyword research is done so as to find the words and common phrases that the internet users are likely to search such that they directly link to your business, product or service for which you have made the website.
For instance you are a bike dealer in Milton Keynes and we are doing SEO in Milton Keynes for you then may be, your keyword can be ‘Milton Keynes bike dealer’. However, this is not just the keyword you will have, there will be many keywords that will be researched and used by us, for the sake of doing SEO for you.
What is the Importance of Key word Research?
Quite simple; if we don’t use the most common words or phrases that users will search the net with, that link to your nature of business, then you will never be able to gain a great ranking on the search engine, thereby not having your website in the initial response list of the search engine.
Not just this, without properly researched keywords you cannot do SEO in Milton Keynes. This is because without precise keywords, we cannot develop content that is relevant to your website, thus you will also get deprived of traffic that you actually need to have for a successful SEO campaign.
Also, if wrong keywords are used for your website and your site gets optimised using those keywords then you will get all the irrelevant traffic on your page which will be frustrating.
This may also get you in additional troubles. That is, if you use irrelevant keywords and irrelevant content that may be in accordance to those keywords, that is no where linked to the nature of your business, then your site may get caught in any of the Google update and may get penalised, thereby adding to the trouble.
However, you may not take any stress about it. We at dapa are experts and know our way around while we do SEO in Milton Keynes. That is why we understand the importance of keyword research and so provide you with the best of the keywords that will get your site to sore the SEO charts.
Domain and Page Authority
We are dapa and we are the SEO specialists. We don’t claim this just like that! This is because we know all the integrities of SEO. That is why we know that only doing SEO in Milton Keynes wont help optimise your page. You will need something more, in fact two more things; and they are Domain and Page Authority.
Domain Authority is the score that is developed by us to predict how well your website is going to be ranked on the search engine result pages. This is basically required to know the effectively of the SEO that we do for your webpage.
Domain Authority score ranges from 1 to 100, with higher scores corresponding to a greater ability to rank.
The calculation of this score is done by many of our other link metrics. The score then achieved can be used while comparing one site to another or while tracking the ranking strength of your website.
To help Domain Authority calculations approximate actual ranking positions, we employ machine learning against Google’s algorithm to best model how their search engine results are generated.
Talking for our knowledge and past experience, sites that have large number of high-quality external links end at the top of the Domain Authority scale where as small sites that have lower number of backlinks and ‘not-so-great’ quality content end at the bottom of the scale.
We at dapa excel in providing you with great quality content as well as amazing backlinks; that’s why while we work for you to do SEO in Milton Keynes; your boat never rocks at the end of the scale.
We have Domain Authority to deal with the knowledge about the ranking of your domain. But for us to do SEO on a successful rate, we are required to optimise every page of yours as well and for that we need to know their individual ranking also.
That’s why when we are onto it, we use the Page Authority to predict how well a specific page is going to rank on the search engine result page.
Again, Page Authority rank is also measured on the scale of 1 to 100, with higher scores corresponding to a greater ability to rank. Just like the Domain Authority score, we can also influence and improve your Page Authority score of every page that belongs to your website.
However, we constantly update the algorithms that are used by us to calculate Page Authority, so you may see your score fluctuate from time to time.
Difference Between Domain and Page Authority
So, while the Domain Authority gives the score of your domain or subdomain to predict its ‘to be’ ranking, the Page Authority is used to measures the predictive ranking strength of a single page. That’s all!
How dapa Can Help You…
Are you are looking forward towards approach a company that does SEO in Milton Keynes? Then shift your sight right here! We are dapa, the SEO specialists not just in Milton Keynes but in finance and lead generation too.
SEO Milton Keynes Specialists
We already stated, why you need to approach us for doing SEO in Milton Keynes for you. Now let’s know in detail about what we can do for you! We at dapa use our extensive knowledge in the field of SEO and put it to optimum use, just to fetch the best rankings on Google for your website.
We can help you by proving a great quality content that is unique, plagiarism free and relevant free. You may be aware that using bad quality content affects your SEO; well, so are we aware about it and so the content provided by us is such that it makes your site crawl friendly and never gets it trapped into the hands of the Google Panda or Penguin.
Our SEO Practices
Content is just the part of the services that we have to offer for doing SEO in Milton Keynes for your website. After the content is developed from our end, we use it for the sake of onsite as well as offsite SEO that is again done by us.
Our SEO Milton Keynes experts here work meticulously such that your site gets a great value on the Google, thereby it getting facilitated to rank well which eventually ends it in the initial response list of the Google search that is done by your target audience.
Well, it doesn’t end here. After we have built your site and optimised it, we keep on adding more and more backlinks to it whenever we see the call for it. We keep adding content, which in turn helps in keeping your site on the topmost position of the search lists. How much better can it get?
Yet, if this hasn’t gotten a smile on your face then let us try more. We would love it! So, not just the content and SEO, here at dapa also track the amount of traffic that you are receiving every day. We track the progress of any campaign that is run to optimise your site by checking the number of visitors that you get.
We match it with the number of visitors we expect you to get and then find the issues that are not fetching you the number. Then what do we do next? Simple, we attack! This means that we solve the problem using different methods of SEO and ensure that you get optimum traffic.
Remember, we at dapa are here just for you, if you want to do SEO in Milton Keynes and will be happy to work for you.
We are known to excel in the field of SEO in Milton Keynes, our testimonials and case studies say it all!
Getting White Label SEO from us: One of the best Milton Keynes SEO Companies
Our client list is forever growing at a great pace and our SEO strategies keep developing with time. We, being one of the main players in this market, know how competitive the SEO market is; yet, we cant help ourselves from helping the all the ones who desire to set their foot in the SEO industry.
This is exactly where the feature of white label SEO comes into place. So, if you are also one of the many wanting to join the SEO world but don’t have the precise tools to do so, then you are welcome to be our associate. Read on further to know how you can achieve that.
Our SEO Milton Keynes White Label Services
SEO Milton Keynes is a very tough market to emerge as an outstanding performer and if you are a young seed amidst this vast span of market that is dominated by well-established company then you may definitely need certain help form one of the professionals.
Well, this is exactly what we are here for. We can provide you with White Label SEO tools that you can use for your business. You need not be an emerging SEO company; you can also be an entity of a varied business nature but still may make use of our white label SEO tools for the sake of doing SEO Milton Keynes for your business. So, lets take a look at what white label SEO is.
Can you faintly remember your last visit to a nearby super market? Did you notice some goods up for sale that we branded with the name of that supermarket? Well, it is certainly not plausible that the supermarket produced those goods; then why were they bearing its name? Is the question!
Now, that is because some other producer had his product branded in that supermarket’s name so as to gain more sales. Such products with no definite or own brand name are called as white label products as they can be branded in any brand’s name.
Now, apply the same logic here for SEO in Milton Keynes. We are dapa, one of the most reputed SEO companies in Milton Keynes. Yet, we have certain tools of SEO that we can provide you with so that you can brand them in your name and use them for your benefit. Such tools that you will get from us are called as white label tools as we will be constructing them but you will be using in your own name for your business. Interested already? There is more for you.
White Label Tools that we can provide for SEO in Milton Keynes
Eager to know what all tools of ours you can get your hands on? Read on then
SEO Audit Reports
This is our tool through which you can do PPC (Pay Per Click) audit or SEO audit of any of the website that belongs to your clients or your own website. The main advantage of using this tool for the sake of SEO in Milton Keynes is that it give you a report at the end of the audit that you can provide your client with to offer them solutions to their existing SEO problems or to get their site to work more efficiently than it would be doing currently.
All the problems encountered by the site can also be taken into account by studying the report and things can be sorted by you for your client or for your own website.
You can use this tool to provide your client with a unique login through which they can monitor the progress of the campaign that you will do for them for the sake of SEO Milton Keynes. This tool provides all the necessary statistics and information that will enable your client to track the efficiency of the campaign.
But, it’s not jus the client who benefits from this tool; you being the SEO Milton Keynes provider hold the control over the clients’ login and so you can decide what they see on their dashboard. You can even customise it for them.
Keyword Tracking Report
Perhaps, this is the most important tool to be used while doing SEO Milton Keynes. In fact it si the most indispensable white label tool that you will required to have anyhow in your list to serve your clients better and efficiently.
This tool is that weapon that will kill it for you guys. It is the thing that will drive in business because it will help you know the most recent rankings for a chosen number of keywords. The reports provided by this tool can be used to show your clients how good a keyword is getting used for them and how well is it helping them fetch a better rank on the Internet.
Things to Consider before using our SEO Milton Keynes White Label Tools
Though we are here to provide you with some really great white label tools, we cannot let you use them without you qualifying for that. You see, we also have a reputation to maintain in the field of SEO Milton Keynes. So, for you to get associated with us, you need to,
- Have a sound understanding of how SEO works
- Have the ability to sell your business without over-promising
- Have resources to deal with stuff related to SEO campaign that are not covered by our tools
- Have a commitment with us to not charge the end client more than 20% above our price to you.
- Have a minimum 30 days term with your client
Fulfill these conditions and you will get access to the tools used by us for the sake of SEO in Milton Keynes and your business will soar to new heights.
Google is complicated, how can you help me?
Google, as you know is very difficult to understand. If you are looking forward to increase the exposure for your website on Google and you feel a bit of advertising and marketing is going to help you, then we are sorry; as such is not the case. You may be aware about SEO in Milton Keynes and that is what you will be required to do, so as to decipher the puzzle of gaining exposure on Google.
SEO Milton Keynes: How We Can Help…
Well, when it comes to SEO in Milton Keynes here at dapa we are the experts in the town. We know how to work our way around it and are here to help you to the same.
No no; we aren’t going to bombard you with Milton Keynes SEO guidelines book! We are going to, in fact do that for you. We have vast experience in the SEO industry and know how things work on Google. Want to take a look at that as well? No problem, read on.
First Step in your Milton Keynes SEO Campaign.
The first and foremost thing that we are going to do for you is, get your site in a great shape. No what do we mean by that? Well, here we are taking about site construction. You would be well aware of the Google crawls and all the Google updates such as Google Panda or Pigeon. But this doesn’t imply that your site will be ‘crawl-friendly’.
So, initially what we will do is build your site so meticulously that it gets crawled efficiently and never gets caught in any of the Google Update.
How will we achieve that?
It is not possible to achieve this target without stringent analysis if Google. However, you need not worry about that as we excel in doing that. We are well aware of all the latest updates of Google, based on which we twist and turn our content to make it through.
Talking about content, we provide you with great quality content. The latest Google update is such that it focuses on the content of the page that it is crawling rather than just looking at its backlinks. Thus we know the essence of using great quality content.
But, quality is not just the key. The content that is used our SEO in Milton Keynes also has to be of great relevance. It must be in orientation with your site and nature of it. Any irrelevant content linked to your site can get you penalised by Google and so, we at dapa makes sure that you don’t get that ill-fated while we are taking care of your Milton Keynes SEO.
Benefits of Keyword tracking
Nothing works in your favour if you don’t research before starting something new. Creating a Milton Keynes SEO campaign is no different. If you don’t do some ground work then things just won’t be successful. But, why do you really need to worry about it when you have us with you? At dapa, we ensure that we do all the necessary research before building an amazing SEO campaign that will increase the chances of success.
The main reason we at dapa, and all of the best Milton Keynes SEO companies use keyword tracking is that it provides us with precise keywords. We then use these keywords to build great quality content around them because they are the essential words that the users type into the search engines.
Building content around those, most favoured words provides you with improved chance to get noticed by the crawling spiders, thereby enhancing your sites value on the internet. This helps in building traffic to your site as your ranking shoots up.
The relevant content crafted around precise and most ‘in demand’ keywords not just attract huge traffic to your site, but also gets to your qualified visitors. The content that we as it is write for your site is of the best quality. This builds the credibility of your site in front of these visitors and this brings about their engagement with your site. Needless to say, once engaged, conversions take place. This is of course the result of Milton Keynes SEO campaigns that we will make for you.
We track keywords before we make SEO Milton Keynes campaigns because we know that those keywords provide us with exact trends that are doing the rounds in the market. The keywords also reflect to us the precise behaviour consumers are showing and gives us an insight into their current demands. This helps us build content for you that is in exact orientation to what your target market wants and that helps in building traffic. dapa is the best Milton Keynes SEO company and that is why, we at dapa know that market trends change and we strive to always keep abreast of these changes. Thus, to make the most out of those changes, keyword tracking is vital for us.
We believe in saving time and doing work that brings benefits for our customers. That is the sole reason we undertake keyword tracking because the process reflects to us the potential of every keyword. There might be a keyword that’s really great but doesn’t work well for your brand. We shun away such keywords and only work with the ones that give us promising results. That is why, keyword tracking is very important for us.
Higher Organic Search Ranking
Needless to say, when we undertake keyword tracking, we come up with those specific keywords that are already ranking well on the search engines and reflect promising results for your brand. This helps in Milton Keynes SEO and builds great traffic to your site, thereby enhancing your ranking on the search engines. This gives you a boost in your organic search ranking on the search engines.
Keywords for your SEO in Milton Keynes Campaign
With content also comes, the right keywords that will help your page gain more value on the Google. Using wrong keywords or stuffing your page or the back links with an excess number of keywords can also get your site penalised. However, we are well aware of that as well and so indulge in no such practice.
Google is quite complex to understand and to deal with while you aim at gaining a great ranking on it so as to land up in its initial response list. But, if the experts providing SEO in Milton Keynes to you, then it is no longer that you achieve this target of yours and we will be more than happy to ease your way towards it.
We do Onsite SEO in Milton Keynes
The very process of optimising your website for the purpose of giving a boost to it’s search engine ranking is called as onsite SEO. As the name suggests, onsite SEO involves you to optimise each and every element of your own website within it for giving it a greater reach on the search engines.
Onsite SEO includes a number of technical factors that needs to be taken into consideration, but when you have your work given into the hands of dapa, you need not to worry about anything as we provide comprehensive as well as bespoke Onsite SEO services for businesses of all size.
Taking about onsite SEO, it is not just for overall SEO, but also to ensure that all the flaws in the website is fixed. It also makes the site easy to assess and understand, so that anyone who visits the page has clear idea about what the whole site is all about. This, of course makes the site easy to crawl by the Google bots, which again is great for getting a hike in rankings while doing SEO Milton Keynes.
While doing onsite SEO Milton Keynes, our prime focus is on improving the content and HTML code of the website. This makes identifying the page as relevant to a specific search query or multiple queries. Other than the content and HTML, there are other things as well that we consider while doing onsite SEO. These factors are:
- The domain name
Being one of the best SEO Milton Keynes companies, we know that the domain name has to be relevant to the content that is presented on the website. A miss-matched domain name will not just confuse the visitors but also will come under the scanner of the new Panda Update of Google. This will increase the chances of your site getting penalised. So, we at dapa, believe in giving your site a precise domain name that describes the nature of your business that is presented via the website is a must while doing onsite SEO.
- The meta description
Meta description is a short overview of the whole site or blog. The statement that will be inserted as the meta description of your site has to be precise and relevant because it is the very content that is going to be utilised by the search engines to describe your website or blog while it is listed amidst other sites on a search engine’s result page.
Another reason why we keep the meta description precise is that it is the content that is going to influence the decision of the visitors on whether to checkout your site or not. The meta description is also crawled by the bots while deciding a rank for your site. This makes this little content even more important for your website while you indulge in SEO Milton Keynes.
- Web contents
We already discussed about the website content being a vital factor while doing onsite SEO Milton Keynes. Now, lets discuss the main reason for it. We at dapa are SEO experts and we know it well that Google has improved a lot these days. Due to the various updates, the search engine’s bots have become so advanced that they grasp all the irrelevant content or spammed content that is present on any website.
Any websites with spammy content are either disregarded by the bots, get blocked or their rankings go do drastically. On contrary, the websites that have rich, relevant, non-spammy and unique content are awarded by the Google bots with great rankings, which is essential for onsite SEO of course. Needless to say, the quality of the content is also going to impress your visitors, thereby driving more and more traffic to your website.
However, you are not supposed to worry about this because we at dapa have a strong team of content writers who churn out billions and trillions of words every month that we use for SEO Milton Keynes. Also, we know that while writing content for your website for the purpose of onsite SEO, it is vital to incorporate the keywords into it. We also know that, it is not to be overdone, otherwise it will get the content adulterated, thereby enhancing your chances to get penalised by the Google bots.
- Anchor texts
Anchor texts, also known as the hyper links are the highlighted words or statements on your website that directs the visitor clicking on them to another page. We at dapa, prefer adding extra but relevant anchor texts to the content on your website. This brings about a link between your website and the other site that you wish to get linked to. This enhances your onsite SEO Milton Keynes efforts as these links provide extra weightage and value for your website. However, it must be checked that the sites that you are linking are also of the relevant nature and are having a good search engine ranking.
- Internal links
Internal links are the texts that are hyperlinked and they lead anyone clicking them to another page of the same domain. We at dapa know that internal links make navigation easy and sets up a hierarchy to the web page. This makes it easy for anyone who is visiting the page to view the whole domain conveniently. Other than this, internal linking also makes it easy for the search engine bots to crawl the page conveniently. This ensures that your whole page is crawled and your site gets better ranking. That is why, when we take up your SEO Milton Keynes work, we do ensure that your website has internal links in it.
- Media files
You add images and videos to your site to enhance the visual aspect of it. Yet, they may be playing no role other than just enhancing the aesthetics of your website because they don’t have the text factor associated with that. The bots cannot scan the images but the texts, and therefore the absence of text makes the images invisible to the bots.
dapa, being one of the best SEO Milton Keynes agency know how to effectively utilise these media files for onsite SEO purpose. For doing that, we add relevant Alt tags to the images and videos. This adds the text factor to them, which makes the media files crawlable, thereby enhancing your chances to rank better.
- Loading speed
At dapa, we know that the loading speed is crucial for onsite SEO Milton Keynes. Loading speed does not affect the crawling process but it is vital for the visitors coming to your site. It is quite obvious that no one likes a site that takes ages to load.
That is why, if you want people to stay on your site and navigate it effectively then you need to work on its loading speed and keep it as quick as you can so that it doesn’t eat up your visitors’ time and data, both.
However, you won’t have to put in any extra effort from your end towards Onsite SEO, once you are happy to let us do the work for you. At dapa, right from the loading speed to the keyword density, we will be at hand to take care of everything that will have your website rank higher and higher.
Analysing Your Campaign
At dapa, we know that planning and launching an SEO Milton Keynes campaign is just winning the half battle. The remaining half can only be won after analysing the effectiveness of the launched campaign. We at dapa are SEO experts and that is why we give equal importance to analytics.
Being a Milton Keynes SEO company that is well known for its job, we ensure that all our clients’ campaigns hit the bull’s eye perfectly, allowing out clients to grow in national success. However, the journey does not simply stop there. To ensure what we’re doing is working, and change tactics where necessary, we need to analyse the results regularly.
Landing page analytics
At dapa, we pay particular attention to the landing pages on your website, optimizing them to the max in terms of every feature, from the content to the images and the usability. Landing pages encourage a tremendous traffic flow to your website as the content on the landing pages is keyword specific and high quality.
Landing pages help any website to attain a great deal of organic exposure. Here at dapa, we are experts at Milton Keynes SEO and we know the importance of your landing pages to boost website rankings.
However, we also know that after using landing pages, it is important to check how well are they performing for your website and how much effective are they being to you so that we can make any changes if necessary. That is why, after building great quality landing pages for you, we keep a tab on landing page analytics to check their effectiveness.
While checking landing page analytics, we get reports from analytics accounts that we hold. These reports show which landing pages receive traffic from Google organic search and how well this traffic performs, as well as where the traffic is coming from, and on what device the user is on. As per your needs, we even get these reports customised to get the most out of them and assure that we provide you with the best Milton Keynes SEO service.
We also draw analysis from over-time graphs that show the trend of Google organic traffic over your active data range. We make great use of these sheets when we are actively working to optimise your website.
When we take your SEO Milton Keynes work into our hands, we make sure to produce a great variety of content for your campaign. This content is based on multiple keywords you are looking to target. In order to analyse all this data, we use segment analysis to gain the relevant analytics for your information as well as ours and to narrow down on each and every keyword that we decide to use on your site.
This provides us with information about all the individual keywords and how well they are performing. This gives us the idea to decide what is to be done to enhance the effectiveness of a certain keyword or to keep up the extensive performance that is delivered by a specific keyword. Segment analysis is thus of paramount importance and we indulge in it extensively being the best Milton Keynes SEO company.
What is PPC?
Time to learn from the experts about PPC. We at dapa, are experts in SEO, but there are other services that we provide too for Milton Keynes SEO. One of them is PPC. PPC stands for “Pay Per Click”. It goes by other names too, such as, CPC (Cost Per Click), SEM (Search Engine Marketing) or paid search.
Sounds a bit tough to understand, doesn’t it? But fear not, dapa are the best Milton Keynes SEO company and that is why, we love to ditch the jargon and explain things in the most simplistic manner. In the layman’s language, PPC is about paying every time a user clicks the online advertisement.
It is based on bids and is controlled by a bidding system. It is vital for you to bid for the right keyword. By right keyword, we mean that you need to choose the one that requires you to pay less but promises you equal amount of results. For instance, if there are two words both meaning the same, yet one having a higher chance than another, then you should go for the later one as it will need you to pay less but it will provide you more bang for your buck.
We at dapa being best SEO Milton Keynes company are great with finding such beneficial words and that is why, we can be great at making your PPC campaign effective. This is because we know how to do SEO in Milton Keynes along with PPC. That is why; PPC campaigns designed by us can provide you with extensive traffic as well as conversions.
Advantages to starting a PPC Campaign:
When we manage a PPC campaign for you, we let you set a daily spend amount or limit for the campaign.
You Get to Choose Your Potential Customers
We, provide you with the option to choose which keyword or key phrase you want to appear on your display advertisement. By using this, you can easily recognise and use the keywords that are very relevant for your business and guarantee you a great deal of exposure and shun away the ones that don’t work well. At dapa, you won’t face any forcing from our side in this, as we will let you decide all your keywords; but you will have us by your side.
At dapa, we target your chosen keywords, and use them extensively to make a positive impact on your campaign, but where do these keywords come from? Well, we work together with you to choose the ones which will be most beneficial for your campaign.
Not only do we pick out the keywords which are most likely to be searched by your potential clients having researched your industry, but we also use analysis techniques to decipher which have the most search volume and competition. Using the results we gain, we then choose the keywords which are likely to yield the best results for you.
Internal site analytics
Analytics is not just restricted to rankings and traffic, there is a lot more to it and one of the core features of this study is internal site analytics. When we take your SEO in Milton Keynes into our hands, the first thing that we do is check the effectiveness of your site using our analytics tools and procedures. Apart from that, we even check the footprints people leave on your site.
In terms of footprints, what we mean is that when people reach your site via an organic search, they tend to roam around your site and check out a few pages. While doing analytics, we precisely check which pages of your site have been visited, how many times, by how many people as well as via which links.
Based on all this data, we do our internal site analytics which informs us about which page needs how much attention and how much work will it require working with fully-fledged effectiveness for your site. While doing this job, we even come up with great content ideas and our writers work on them to ensure that your website is strongly ranked and gets extensive traffic.
For more information regarding the analytics services we provide for your site, contact us at dapa. One of our SEO specialists will be able to delve into more detail with any questions you have and offer you advice on your SEO campaign.
Conversions and Why They’re Important…
There is no use in investing in Milton Keynes SEO if there if your site is not converting. All the effort in building a great Internet presence is of utter waste if the main purpose of it is not being satisfied; at dapa, we understand this well.
Which is why, apart from all the SEO work that we undertake, we focus a great deal of on ensuring that the end result is satisfactory. To achieve that, we invest a great amount of time and energy in ensuring that you site works for you and achieves a great number of conversions at a constant pace. Here are few ways in which we achieve that:
Focusing on call to action
Call to action is vital. You need to have something on your site that is screaming out loud to the visitor to take his trip forward and bind a relationship with you by being your customer. dapa, know that if there is no call to action on your site, you lose any chance you have to get ahead of the game. That is why when we optimise your site, we ensure that you have what it needs to make you money. . We know what language will suit your target audience the best and based on that we provide you with precise and most effective call to action strategy that helps in providing towards conversions.
Page layout, content and style
It’s not just about a stand out call to action, at dapa we know that to bring about conversions, your site has to be convincing enough for your visitor to turn into your customer. For this, your site must be attractive, full of genuine information, high on quality content andeasy to understand and navigate.
This will then allow the visitor to do all their necessary research about your business and your product that you are selling to them. Based on how well they understand about your product and your brand; the conversion is more likely to happen. If your site is convincing enough and adheres to all the essentials of being a good as well as a visitor friendly site, then you will be graced with a lot of conversions.
Testing the right visitors
People are not the same in nature. Everyone has varied characteristics and we know that the visitors that you gain by paid campaigns are the ones who have greater bounce rates, while the ones that you get via organic rankings are the ones who have lesser bounce rates. In fact, they surf your site and visit many of your website pages. We even know that a visitor who has already approached your site earlier sees it in a whole different light than what a first time visitor does. At dapa, we know that your site has to be attractive to all kinds of visitors to get a higher number of conversions. That is why, testing different kinds of visitors gives us an insight into what every kind of visitor wants and that helps us in building such a site for you that attracts all kinds of visitors, thereby providing you with amazing conversions every day.
dapa Can Manage Your Social Media Too
At dapa, we understand the importance of social media management for the growth of your business when combined with the force of Milton Keynes SEO. It has been found that social media has a 100% higher lead-to-close rate when compared to outbound marketing.
In fact, there are many recent studies that reflect the significance of good social media on successful businesses; around 84% of B2B marketers use social media in some or the other way to reach all their potential clients. Here at dapa, we’ve decided that you too need a slice of the action, and we are willing to manage your social media campaign on your behalf along with the other services you receive. After all, we are the best Milton Keynes SEO company around.
Using social media as a core element of your marketing campaign can work wonders for the growth of your brand, leading to more awareness of your company and increased traffic towards your website. Needless to say, this will, of course, lead you to earn hefty revenues as increased exposure will provide you with a great rise in sales. Being a worldwide platform, there really is no limit to where social media can take your company; if you get it right, your company can soar into the realms of success very quickly.
Being an expert Milton Keynes SEO company, at dapa Marketing we stay up to date with all the current trends in marketing and we understand that now is such a time that you cannot afford to cut yourself off from social media. Being non-existent on social media can be much compared to cutting the oxygen supply for your business, so it is important that you don’t simply ignore it. However, many companies make just that mistake, creating numerous accounts and then simply ignoring them. When you put your SEO Milton Keynes work in our hands, we ensure that we don’t just get your SEO under control for you but also work on managing your social media.
In fact, even if you are have completely disappeared on social media and when we have all your SEO control in our hands, we ensure that we revive all your dry social media accounts with fresh, original content, thereby rejuvenating your company on all social media platforms. This will encourage your audience to engage with you and will provide exposure for your brand name.
What else can dapa do for your Social Media
In Milton Keynes, SEO is what we’re good at, but we are also extremely competitive when it comes to social media. In fact, we think of social media as another gateway to great brand visibility, which is what we’re all about.
Now you know that we are able to offer you with our social media services as well as SEO, you are probably wondering how we go about getting great results. At dapa, we have a social media team consisting of SEO specialists, project managers, and a content team, making us one of the leading social media companies in the area.
We can handle your Facebook, Instagram and twitter accounts, giving your business a great deal of exposure. Our SEO activities will also ensure that your brand name is memorable for the right reasons, along with posts which encourage activity on your site, meaning increased conversion rates. This will of course help in giving a boost to your SEO Milton Keynes efforts, in turn, thereby providing you with better rankings.
The Importance of Social Media for Web Traffic
If you’re still on the fence and reluctant to breathe some life into those old social media accounts, the following reasons will give you more of an insight into how your social media can contribute to a great marketing campaign along with your Milton Keynes SEO.
- Driving traffic to your website
When we manage your social media campaign for you along your Milton Keynes SEO work, we not only revive your brand image on this platform, but we post on your behalf, gain you likes and comments, and build hype for your company. This gives you a great deal of exposure, which is vital for your business and will also encourage extensive traffic which is diverted via posts on social media linking to your website.
- Business Social Media Boosts your Site’s SEO
At dapa marketing, we are experts in Milton Keynes SEO and we know that search engine crawlers keep a tab on the pages that constantly acquire traffic and also the pages that just “exist” ignored and forgotten. When we take up your social media management, we design a killer strategy for you to ensure that crawlers can see your active social media activities, thereby providing you with good rankings.
- Contributing towards relationship building
Social media platforms are not only a place to build up a brand name, but also gives you the opportunity to build relationships with people who interact with you, allowing you the chance to build up a good customer service reputation and build a rapport with your clients, who will appreciate the efforts and are more likely to stay loyal.
Most people are happier to deal with companies via their social media sites, as they like direct contact with an employee rather than going through the company site.
Aim to Your Target Audience
Again, a very vital aspect of focusing on your social media campaign is that it can be aimed towards your target audience. On social media, people share all their details; this provides us with convenient demographic segmentation. Here at dapa, we know how to use this factor efficiently and effectively to target that group of people who will be most interested in getting in contact with your company. This will, of course, build your reputation, credibility and name online which is vital for Milton Keynes SEO.
For more information on how we can help you with your SEO, social media campaign and more, contact us to speak to one of our professionals for advice on your next steps.