Why choose SEO for your marketing needs?

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SEO Traffic

Why choose SEO for your marketing needs?

Search Engine Optimisation or SEO is the technical name given to any activity that is trying to improve a website’s search engine positions. Improving your positions is a sure-fire and proven method of increasing website traffic, enquiries and customers at extremely low acquisition prices.

SEO Ranking Improvements

Ranking Improvements

Targeting generic and long-tail terms across the whole industry.

CPA Increases


Improve the cost per acquisition consistently

Conversion Optimisation

Increased Conversion

Track and change the website & materials to increase conversions.

Interactive Website


Increase the time-on-site through deep content, blogs and news.

Diversify SEO Channels


Introduce new marketing channels to the mix to spread risk.

dapa helped us win awards.

We’ve worked with dapa for several years across lots of products, channels and industries. Several have become £m businesses off the back of their work. One was the fastest growing company in the region two years running.

D Fitzjohn - Finance Director


What is this Google jargon?

When you use Google (or other search engines) it shows you things that it thinks you will want to see. It bases this on what it considers relevant and authoritative. To make a website authoritative, at least in Googles eyes, you need to do certain things in certain ways. This is the art of SEO. Most agencies have their own views, ours is based on experience of what works.

seo optimisation
Link Building

Link Building

Links are the biggest factor in whether a website ranks or doesn’t. We progressively grew this each month.

Content Marketing Specialists

Content Marketing

Through the blog, PR and news releases we build a web of content that was shared around the internet.

SEO Outreach


Working with press outlets, bloggers and forums we create cross-platform relationships to grow our rankings.

Onsite SEO Specialists

Onsite Optimisation

The foundations of SEO are all on the website itself, ensuring all the basic, but important, elements are perfect.


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Custom (and remarkably effective) SEO strategies

We develop bespoke search strategies for large brands to small and medium sized enterprises across the UK. From startups to established businesses. Each strategy is based on what is needed by each client at the exact moment in time we find ourselves charged with helping.

SEO Dashboard

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Our SEO secrets (shhhh)

The key to appearing when a potential customer searches is to write fantastic, useful content that uses phrases people in your industry would search for. Combine this with incredible onsite foundations and you're on to a winner. We've got our own systems for monitoring these metrics.

Our SEO Tools

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Bedford SEO

Bedford SEO Specialists

Hi, and welcome to dapa, you’ve ended up here because Google thinks we are the answer to your Bedford SEO problem (they’re right by the way).
A quick guess, you’re landed here after searching something like Bedford SEO?

We’ll assume you are either disgruntled with your current Bedford SEO provider or you could be looking to take on an SEO company for the first time.

To help you make an informed choice, you’re certainly in the right place.

One of our current clients was awarded with the fastest growing company in the midlands 2014/15, we’ve got several other clients in the top 100. Including number one in Northamptonshire.

All of these achieved this growth focusing on SEO, with our help.

Give us a bell on 0800 63 43 007 and we’ll talk about the next steps.

You don’t need to read on, the rest of this text is here is to satisfy Google, it helps them see us as the solution to your problem, it got you here didn’t it?

That’s our 30 second sales pitch to you, to try and persuade you to let us help with your Bedford SEO campaign, we operate in one of the most competitive industries online but we still found it fairly simple to create this page and get you here.

Free SEO ConsultationOnsite SEO Checklist

Come in for a coffee or schedule a conference call with one of our leading UK specialists.

Get Started Now!

What’s the problemo?

Most of our Bedford based SEO clients came to us with the same issues, struggles or situations, are you in the same category?

Scenario 1: New Business in Bedford, just Starting with SEO

Around 25% of our clients in and around Bedford are newer businesses/Companies or at most under a few years old, they’re looking for some awareness online and rely on us to deliver a cost effective service but more importantly one that delivers results.

Bedford is full of newer and businesses under a few years old, there is a lot of companies competing with our SEO clients looking to barge in and take a chunk of the traffic available through Google.

Our goal is two fold in most cases.

We start with selected ‘quick wins’, for example if you are a new ‘SEO agency in Bedford’, those quick wins would be keywords like targeting ‘cheap SEO company in Bedford’ or ‘best SEO company in Bedfordshire’.

Those keywords are technically called ‘long tail keywords’ and are in most cases the best way to get some quick organic rankings, quick ROI and some order/conversions for our clients in Bedford.

The next part of our strategy will be focusing on some more generic keywords, like ‘Bedford SEO’ in this example.

Clearly the smaller, more used keywords pose a big problem, its far more competitive because every SEO company in Bedford and surrounding towns is vying to dominate for this key phrase, it gets searched a lot more times so it’s the one everyone wants.

With this pronged approach to Bedford SEO we consistently deliver loads of quick wins and pursue the more competitive terms to deliver the volume through the rest of our campaign.

Budgets for our Bedford clients in this scenario range from £300pm to £1,000pm.

Scenario 2: Established Businesses in Bedford, Expanding with SEO

40% of our Bedford based SEO clients are established businesses looking to grow their offering online.

Most have tried search engine optimisation before, maybe not had the results they were looking to achieve and are a bit sceptical about working with another Bedford SEO company but thought we looked a bit different and picked up the phone.

With every one of our SEO clients in this scenario, they all have the KPI’s in place, they have all the history, analytics and information we need to deliver a hugely comprehensive strategy based on a tangible target, i.e a quantity of leads/enquiries/sales etc.

So we can achieve a goal that is business-changing and quantifiable, which the majority of Bedford SEO companies wouldn’t.

The majority of our SEO strategies in this category are targeting bigger key phrases, usually a mix of generic local terms and national service. For example ‘Bedford SEO’ and/or ‘SEO Services’.

Budgets for our SEO clients in this scenario range from £500pm to £1,500pm.

Want Some More Information?

    "Literally changed my business forever" - Steve. B SEO Reveiws We will get back to you ( normally within 10-30 minutes )

    Scenario 3: Large Businesses in Bedford, Relying on SEO

    35% of our clients are large, often multi-national companies in Bedford.

    These range from firms with decades of experience in a market with zero web/online/SEO awareness both locally in Bedford and nationally. All the way to those who have experimented with the web and spend tens of thousands of pounds each month on general marketing.

    Our target here is always the same, to add bottom line results in either hugely competitive markets or niche markets in which our client is the market leader, or close to.

    Its our job to take on a market or gain a foothold with product and service specific keywords.

    For example this could be ranking for ‘SEO’ across the whole country or specific service keywords like ‘SEO consultant’.

    Budgets for our clients in this scenario range from £1,000pm to £25,000pm.

    Scenario 4: You’re not Happy with Current SEO Providers

    75% of our client base in Bedford and everywhere else in the country are disgruntled either by their current SEO provider or companies they have used in the past.

    This has happened because of one easy to spot reason, you probably won’t even believe what it is, but in our experience it’s because the agency in use isn’t actually doing the most fundamental parts of SEO, link building.

    It happens because Bedford SEO companies don’t understand the process of link building. After all the Google algorithm changes, how it effects rankings or are worried by being banned by Google for doing naughty stuff, again because they don’t understand it.

    I told you you wouldn’t believe us!

    Honestly, it’s rife and such a shame that even the largest companies in Bedford almost charge for a consultancy role nowadays, the real SEO they do is limited to onsite, which they do well, but it doesn’t deliver rankings, traffic or sales, which is why we’re amazing.
    Now down to the normal end of page stuff, it goes without saying that if you’re looking for a Bedford SEO company, agency, consultant or whatever you call it, we’re by the far the best place to go to first.

    We don’t suit everyone, we’re not miracle workers, but we’re not far off.

    We can dominate every market we choose to enter and will deliver what we say we will,we’ll even give you 50% off your first months invoice, as a thank you for letting us show you what we can do!

    Call us on 0800 63 43 007, see you on the other side.

    If you want to gain some knowledge on how Google actually works, there’s some great info on this video.



    "Finally an SEO company worth its salt!" - Karen James SEO Testimonial
    "Literally changed my business forever" - Steve. B SEO Testimonial
    "Your team grew my rankings, traffic and subscribers! Cheers all." - D Rowlands SEO Testimonial
    Call Us Free On 0800 634 3007