Specialist Insurance Company

£400 per month – 8 months

A leading specialist insurance company approached us to build a market leading SEO campaign from scratch.

Of course we jumped at the chance.

The first step (as always) is to understand the market, as is often the way 80% of the traffic comes from one or two keywords so the priority had to be there.

As we helped guide the SEO for the new website build the onsite basics were all in place so we started creating a landing page structure, both for ranking and conversion purposes.

These pages were targeted at the keywords we wanted to rank and get customers for and started to index and grow very quickly.

The majority of our focus from there was based on link building.

As we were starting with a blank canvas it is important to ensure that the backlink profile we created was varied and contained low and high value links.

The link building added a huge boost to the rankings.

8 months in to the campaign at a budget of £400 per month we’re now dominating most if not all of the keywords we jointly selected.

They’re getting almost 25% of all the search volume available across their keywords.