The SEO Specialists

We help businesses
Start. Build. Grow.

SEO Northants Chamber Member
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adwords qualified SEO Company
MoZ Associate SEO Company
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Full SEO Support

I need you to take care of it all

White Label SEO

I want to outsource my SEO


I need help with strategy

Millennials – Think Different and Fast Track Your Career

Be Original

It seems to be all the rage amongst millennials that we’re all so obsessed with being “individual” and “unique” that no one’s really stopped to think about how we’re all the same. I think we’re all guilty of being unable to differentiate ourselves from the competition, and it’s all because we’re not thinking outside the box.

Still handing out a 2 page CV with your GCSE’s on it? Why not spend some time on a one page graphic? Write it on a cake? Find out the company you want to work for and wait outside to talk to the boss! It’ll make you stand out from the thousands of other applicants doing the same thing every day and shows an actual effort. Stop saying you’re original – be original.

Be Yourself

Never try to be something you’re not. I started my professional career in sales. It took me 2 years to realise I am not a salesman. Sometimes I wistfully look back at the career path and wish it’d gone a different way, but it’s just not in me to sell.

I’m now in operations and management, organisation and structure fits me so much better. I can still talk to clients, attend meetings and hold conversations – but that’s just me. Be true to yourself. Don’t apply for jobs you know aren’t you, just because of money or prestige. You’ll get caught out very quickly and have a terrible time. Work out what you’re good at and own it. If I was a developer, a check-out clerk or a banker, I’d work my damnedest to make sure I was the best at it.

Think Different

Be careful with this one, because there are a lot of  companies out there that won’t like this. The point is, why do you do something the way you do? Why do you have a routine? Because it’s easy! But what if you stopped and thought about what you’re doing. Everything. You’d be exhausted, but chances are, there are better ways of doing things. Get it right and your company will love you. Get it wrong, and if you’re in the right place, no one would mind – because you’re innovating.

Look at the processes. Challenge the status quo. Try new things. Suggest new ideas. Talk to people, understand the supply chains, the logistics, the way things are done. How could they be done better? Faster? Cheaper? If you’re not in a position to be making these changes yourself, tell someone who is. Get it right and they’ll owe you one!

Apply Yourself

What’s the point in working a job you don’t enjoy? Sure, everyone needs to work to live, but money isn’t everything. I appreciate that not everyone are workaholics like us, but work that extra 10 minutes every evening. And don’t expect anything for it! Attitude is more important than ability and if you can demonstrate you’re an asset to your business, you’re going to be rewarded. Something needs fixing, fix it. You’re halfway through a job at 5pm – finish it!

Challenge Yourself

If you’re not being challenged at work, it might be time to look for something else, or ask for more responsibility. And let’s be honest – what’s wrong with asking? The worst answer you’ll ever get is no. And then it’s your job to find out why, and address it! Spot opportunities that no one else has seen. Take risks that no one else will take. I’m lucky enough to work for a company that welcomes and embraces innovation and free thought, and if that’s your bag – you should be looking for that too. A company that doesn’t cap your progression on age or experience. Jump into everything you do headfirst and see what happens.


Whilst I’ve always done something similar in my own mind, I heard the perfect analogy of planning a few days ago. For everything in life, you should have a plan A and a plan B. Plan B is what you tell everyone, the plan that gets everyone fired up and excited. And Plan A is what’s keeping you awake at night – what you simply have to do to get by.

End the Pity Party and Work Hard

Our generation has it hard. With the economy being global and everybody fighting for the best opportunities, it’s harder than ever to get a job, let alone progress and a job you enjoy. But if you’ve got the smarts and the graft you’ll get there. All you need to do is make the effort. Stop moaning about how you can’t find a job with a master’s degree. Having worked in recruitment I’m all too familiar with the entitled graduate, somehow confused about how they can’t walk into a £40,000pa marketing role straight off the back of uni. Set your expectations low, over deliver and reap the rewards – because there’s always going to be someone else better, cheaper and more dedicated than you that’s more deserving.


5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

SEO Specialists Ebook
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

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