How we helped iSmart become the most profitable company in the Midlands.
The brief
iSmart wanted to dominate online, spreading the risk across multiple channels to allow for fluctuations and add security. They were prepared to invest heavily in growth as long as the cost per acquisition remained stable.
Ranking
Growth
Targeting generic and long-tail terms across the whole industry.
Better
CPA’s
Improve the cost per acquisition consistently
Increased Conversion
Track and change the website & materials to increase conversions.
Interactive
Websites
Increase the time-on-site through deep content, blogs and news.
Diversify
Channels
Introduce new marketing channels to the mix to spread risk.
Dapa are number one for SEO.
Great communication and a fantastic team to work with. They give you the results you want, so I would certainly recommend them to any business hoping to improve their Google rankings. Google is their specialty!
Mary Smith - Business Consultant
LEARN MOREHow we dominated with SEO
SEO is our bread and butter, although we’re working in one of the most competitive markets in the UK, our passion always shows through
Link Building
Links are the biggest factor in whether a website ranks or doesn’t. We progressively grew this each month.
Content Marketing
Through the blog, PR and news releases we build a web of content that was shared around the internet.
Outreach
Working with press outlets, bloggers and forums we create cross-platform relationships to grow our rankings.
Onsite Optimisation
The foundations of SEO are all on the website itself, ensuring all the basic, but important, elements are perfect.
Creating an Interactive and Trustworthy Website
There’s no point in creating best-in-breed marketing that delivers lots of potential customers if the website doesn’t convert them in to leads.
Direct Marketing that Rocks
We developed a direct marketing arm for iSmart. Including content, banner and social advertising elements. This diversified the risk massively and opened doors to customers in untapped areas of the internet.
