How we helped iSmart become the most profitable company in the Midlands.
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SEO & Direct marketing case study

The brief

iSmart wanted to dominate online, spreading the risk across multiple channels to allow for fluctuations and add security. They were prepared to invest heavily in growth as long as the cost per acquisition remained stable.

Ranking Improvements

Ranking
Growth

Targeting generic and long-tail terms across the whole industry.

CPA Improvements

Better
CPA’s

Improve the cost per acquisition consistently

Increased Conversion

Increased Conversion

Track and change the website & materials to increase conversions.

Interactive Website

Interactive
Websites

Increase the time-on-site through deep content, blogs and news.

Diversified Channels

Diversify
Channels

Introduce new marketing channels to the mix to spread risk.

Dapa are number one for SEO.

Great communication and a fantastic team to work with. They give you the results you want, so I would certainly recommend them to any business hoping to improve their Google rankings. Google is their specialty!

Mary Smith - Business Consultant

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How we dominated with SEO

SEO is our bread and butter, although we’re working in one of the most competitive markets in the UK, our passion always shows through

ismart marketing case study
Link Building

Link Building

Links are the biggest factor in whether a website ranks or doesn’t. We progressively grew this each month.

Content Marketing

Content Marketing

Through the blog, PR and news releases we build a web of content that was shared around the internet.

Marketing Outreach

Outreach

Working with press outlets, bloggers and forums we create cross-platform relationships to grow our rankings.

Onsite SEO Optimisation

Onsite Optimisation

The foundations of SEO are all on the website itself, ensuring all the basic, but important, elements are perfect.

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Creating an Interactive and Trustworthy Website

There’s no point in creating best-in-breed marketing that delivers lots of potential customers if the website doesn’t convert them in to leads.

iSmart web development / conversion optimisation
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Direct Marketing that Rocks

We developed a direct marketing arm for iSmart. Including content, banner and social advertising elements. This diversified the risk massively and opened doors to customers in untapped areas of the internet.

Taboola Lead Generation
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