Northampton Online Marketing
You probably hear the term ‘online marketing’ thrown around quite frequently these days. So, as a business owner you know that Northampton online marketing is something you need to do for your business but, are not very certain as to why you need to do it and what it entails.
Online marketing is the science of selling your products or services over digital platforms like internet or phone networks. The key to Northampton online marketing is to first find the right strategy that appeals specifically to your brand’s target audience which will then assist you in generating sufficient leads for your business and convert those leads into sales.
Types of online marketing include:
- SEO or Search Engine Optimisation.
- Online advertising
- Email marketing
- Social medial marketing
Of these, SEO is definitely the most valuable tool your business needs to generate more leads and to grow steadily over a period of time in Northampton. Search Engine Optimisation is a method to increase the number of visitors on your website by using techniques, strategies and tactics to get a high ranking on a SERP (search engine results page).
Search engines like Google, Yahoo or Bing are quite frequently used by customers when researching or looking to buy products. Most visitors tend to click on the links that are right in front of their eyes, that is the first page of the search result. If your business website does not rank high on the SERP the chances of a potential customer finding your website is pretty slim.
Here are some statistics that highlight the importance of SEO in Northampton Online Marketing:
- 93% of online experiences start with a search engine.
- Google owns 65-70% of the search engine market share.
- 70% of links clicked on by online users are organic.
- 70-80% of users ignore paid ads instead focussing on the organic results.
- 75% of online users do not scroll past the first page of a search result.
- Online search is the number one driver of traffic to content sites, beating social media by a staggering 300%.
- SEO leads have a close rate of 14.6%.
How dapa can ensure that you stay ahead of the game in Northampton?
There are numerous benefits of incorporating SEO as a key part of your Northampton online marketing strategy, such as:
As already mentioned top positions in SERP’s receive majority of the clicks, therefore if you rank high on a search page, then your website will experience significant increase in organic traffic. SEO focuses on creating high quality informative content with the relevant keywords, title tags and Meta descriptions, which show up on result pages. Optimising your title tags and descriptions, enhances your websites click through rate. This increases the amount of quality traffic your website receives.
Return on Investment
It does not matter if you are an e-commerce or non e-commerce site, SEO will provide you with results that can be tracked as well as quantified. This means that it is possible to know just how much ROI or return on investment you will get by using SEO as part of your Northampton Online Marketing Strategy. SEO companies can track almost every aspect of their strategy like traffic, conversion rate or difference in rankings.
Such comprehensive analysis assists in getting more information about what is working and what is not with regards to your SEO strategy and how you will be able to fine tune the strategy further to attain your goals. SEO analysts can find out how you can convert a lead into a potential sale and the path you need to take to achieve that. For example, for e-commerce websites, SEO analysts can tell you the patterns your customers use to complete a sale all the way down to the keyword they typed to find your website prior to placing an order.
Traditionally, TV, radio or newspaper ads were considered the norms for advertising and marketing for a business or brand. While there is no doubting the effectiveness of these marketing strategies, they can still be very expensive which means not all businesses can use them. A Northampton online marketing strategy that incorporates SEO is much more cost effective as it targets users who are already looking for products or services that your business offers.
That is why compared to outbound strategies (like cold calling) the inbound nature of SEO helps companies save more money. For example, the leads generated for a business through cold calling costs 61% more than the leads generated through organic SEO practices. Also, as SEO targets customers that are already looking out for your services or products, the traffic directed to your website is more qualified when compared to other marketing strategies. This makes SEO more cost effective for your business.
Increased Site Usability
Ultimately, the easiest way to drive traffic towards your website is by making it more user-friendly. SEO is a Northampton online marketing strategy available in Northampton, that strives to make your website easily navigable for the search engines, but by doing so it makes your website more navigable for your target audience as well. SEO rearranges your websites links and architecture to make pages or content within the website easy to navigate. Thus, in the process it becomes easier for your visitors to find the information they need from your website.
Improved Brand Awareness
Brand awareness is a factor that should be taken into consideration when creating a Northampton online marketing strategy for your business.
If a potential customer is looking out for a product and finds your website at the top of the search rankings, then it has a very positive impression about your brand in the mind of that customer. Being on the top in terms of search rankings also provides a greater exposure to your website which has the potential of generating sufficient leads for your business.
It also assists in instilling trust in the minds of potential customers as companies on the first page of a search result are thought to be more reputable and trustworthy.
As more pages and content of your website begin to rank in high positions, it will give your users greater chance of seeing that content and thus get more associated with your brand.
How Can dapa Assist You with Your Northampton Online Marketing Requirements?
In terms of your Northampton Online Marketing strategy, SEO is crucial and dapa will be with you every step of the way to assist your business in achieving its goals and in many cases surpassing them. We can provide you with full SEO support for your website, right from creating a strategy to its successful implementation or assist you in fulfilling your SEO goals as consultants.
Here are just a few of the many services that we provide in assisting your business with its SEO requirements:
Northampton SEO Consultancy
Some of our clients just want an online marketing strategy or guide through which they can attain great SEO results themselves.
So what do we do? Well we put our years of knowledge and experience into play and create a unique SEO strategy for our clients to help them achieve great results. But, if you want to successfully implement the strategy that we have created for you then make sure that you have people in your organisation that can do the following:
- Write quality and original content.
- Use social media to promote your content.
- Basic web development.
If you have the personnel with experience of the above mentioned tasks then your business can benefit greatly by implementing the SEO strategies internally.
Also, it would be more cost effective and time saving for your business, as you will have complete access to your own team which means that you can move at a faster rate than your competitors in implementing your SEO strategies.
However, if you have to change tack with regards to your SEO strategy then you might be at a disadvantage.
On Site SEO
Content brings visitors to your website in the first place and high quality original content can go a long way in providing your visitors with a great experience.
Remember search engines reward websites that provide excellent service to their users. This means that the content on your website should be spot on from the point of view of relevance and language. It should also be linkable so that it provides your users exactly what they are looking for.
Even if the quality of your content is high but not linkable then in the eyes of Google it is considered poor which will hinder your overall Northampton online marketing strategy.
Have you been in a situation wherein you have ploughed through a SEO strategy patiently but it has not delivered tangible results to your Northampton online marketing strategy? If yes, then SEO audits are what your business needs.
An audit is a great way of identifying the weak links of your SEO strategy. So what does an SEO audit do? Similar to how a physical examination assists your doctor in finding out what’s wrong with you when you are ill, an SEO audit will assist us in evaluating the health of your website. You should expect the following things from an SEO audit:
- A comprehensive overview about the current state of your website detailing the performance of your site on search rankings for targeted keywords, the number of external and internal links to your site and any other information that is relevant to the problems your website is currently encountering.
- A list of actions to remedy the problems along with detailed explanations as to why those actions need to be implemented.
- A new strategy that will assist you in capitalising on available traffic to your website and one which remedies the problems of your old SEO strategy.
The launch of the penguin and panda updates by Google has led to drop in rankings for many websites or even worse a manual penalty.
The world of SEO is one that is constantly evolving and what were once considered smart and organic SEO practices are not so today, relegating your website to the lower tier of search rankings which can put a significant dent on your Northampton online marketing strategy.
It is important to remember that if your website has been hit by a penalty there are no ‘miracle cures’ to remove them.
The process is long and one that entails cleaning out links on your site that are no longer in adherence with current Google guidelines. Penalties can sometimes have a catastrophic effect on your website’s ability to rank for vital keywords making it tougher for your site to acquire organic traffic.
Removing links from your website requires in depth analysis which is supported by a cool and calm approach. The key is to first identify the type of penalty your website has been dealt with and why that has happened.
Experience – Over thirty years of dedicated SEO experience from specialising in small local markets to the most competitive sectors like travel, insurance and finance.
Expertise – A specialist SEO team that is passionate and focussed on achieving its goals.
Innovative – Our innovative and creative SEO strategies have always helped us stay ahead of the game in Northampton and are what separates us from the competition.
Proven Track Record – Our results speak for themselves, our clients will tell you the same and if you Google ‘Northampton SEO’ you’ll see us outrank every other company in the area.
Outstanding Support – We don’t outsource anything, we’re always here to provide expert advice or answer any questions that may arise. We won’t throw your phone call around the office or point you in the wrong direction. The person in charge of your account will be the one taking your phone call.
Contact us on 0800 634 3007 to know more about the types of services we offer and how your business can benefit from them.