Marketing Agency Northampton

Marketing is of vital importance to any business, be it small or huge. It is the key process of researching, promoting and selling products or services to the target audience of a business.

It involves strategies of assigning resources such as time and money into activities that inform and attract consumers to purchase your products or services.

Northampton being a highly-populated area and being home to several businesses requires a marketing agency that can boost the businesses in the locality.

However, if you hire a reputed marketing agency from Northampton, it will enable your business to achieve profitable sales in not only Northampton but also in the neighbourhood areas.

It is equally important to know about different marketing strategies, so that you can opt for a suitable marketing agency that can facilitate required results for your business.

Why Is Marketing and Marketing Agency in Northampton Important?

The goal of any business is to make profits.

Profit is largely the outcome of successful sales. Sales are the result of demand in the form of purchases from people who have been convinced by the value of a product or service.

A marketing agency in Northampton can do the work of convincing people to buy your service or product through marketing in largely populated area such as Northampton.

Marketing is an important business process through which you must inform, attract and convince people that your products or services are of great value to them.

It states that marketing is a vital means for any business to achieve sales and this is the reason why marketing is important for your business.

Without marketing, many businesses would fail to make any profit and would not exist in the highly competitive market of today’s times.

You could have the most amazing product with the most demand in the world but if no one knows about it or understands the value of what you are offering, you won’t sell a single product or service.

If your business is in Northampton then it is important that you hire a reliable marketing agency from Northampton to promote your business, brand and products.

You’ll often hear the terms advertising, promotions, marketing and sales used interchangeably.

However, each is a collection of stages that are equally interconnected phases of the entire marketing process incorporated by a marketing agency in Northampton or any other location.

What is Digital Marketing?

Digital marketing is a data-driven and targeted promotion of your brand through technology.

As a digital marketing agency in Northampton, dapa Marketing holds the internet as the centre of all its strategies to promote a business online.

Digital marketing is organised, highly targeted, and delivers measurable results in real time.

What is the difference between a Digital Marketing Agency and a General Marketing Agency?

Marketing agency from Northampton and other major business locations in the UK incorporate both traditional and digital marketing techniques.

Companies want an attractive website, but they also need a website that converts visitors to results-focused outcomes, such as leads or purchases and that is where digital marketing gives you the upper hand.

Unfortunately, many digital marketing agencies don’t have the know-how or internal skill set in place to deliver the optimum results.

This is when dapa comes into the picture, being a leading digital marketing agency in Northampton and other major cities in the UK.

What is dapa- Digital Marketing Agency: Northampton?

dapa is a digital marketing agency from Northampton which is different from a general marketing agency in one way that they are typically focused on results-based marketing in the digital world.

The days are gone when radio or TV spots and magazine ads used to deliver results for a business in Northampton.

Their places have been taking by dapa digital marketing agency in Northampton that has a team of strategists and SEO specialists that work together from the ground up to deliver quantifiable results.

dapa acts as a digital marketing agency that assists businesses in brand-development and lead-generations.

What are the benefits of hiring dapa: Digital Agency for Northampton businesses?

• Improves your business– If you are looking to increase your business sales or are unsatisfied with the services of your current marketing agency, Northampton based digital marketing agency dapa can be beneficial for you. The business expertise that we have allows us to evaluate your brand’s needs and develop a powerful strategy that maximises profits for your business.

• Improve efficiency and productivity– While working with dapa, the digital marketing agency in Northampton, you’ll determine exactly who your ideal buyer is and analyse their buying journey. Digital marketing is highly targeted and When you know your target well, you’ll determine what your messages and benefits should be to speak directly with your potential buyer.

• Assists you in Mastering Your Brand Online-As digital marketing revolves around your online presence, this marketing agency in Northampton works extensively on developing your online image.

dapa is a skilled digital marketing agency which will position your company as a market leader by creating content that allows you to establish your brand authority and expertise online. As true experts, our team will execute the most modern and effective content strategies to provide the best possible organic search rankings. We create and implement expert social media marketing strategies that deliver a marketing ROI (Return on Investment) beyond anything traditional marketing could ever hope to deliver.

• Boosts ROI-One of the most important services a marketing agency in Northampton can provide is a steady and reliable boost on your return on investment and dapa excels at that. Higher ROI means higher profits.

There is no settling in digital marketing. dapa as a virtuous digital marketing agency which never stops testing and reworking its strategy to boost your ROI and improve its overall efficiency.

Digital marketing agency or Northampton based SEO company dapa will evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results we provide.

• Assures long-term sales growth– Working with dapa means more leads converting into customers. That means long-term sales growth for your business.

What does dapa do Differently as a Digital Marketing Agency in Northampton?

dapa is not your average digital marketing agency in Northampton. We focus on associating with you for the growth of your business. Each member of our team learns the details of your business as if it was their own. In that way, our work reflects the soul of your brand while providing results tailored to meet your business specific needs.

There is no one-size-fits-all digital marketing agency. We know we can’t help everyone. We only work with companies who we know we can work with to make a success of their campaign. We want to take charge of your marketing and lead your business to its most profitable year yet.

What Is the Importance of a Digital Marketing Agency for a Northampton based Businesses?

Digital Marketing is a very powerful medium of advertising as it targets the correct audience and zones to promote your business.

The internet has transformed business marketing. No matter what business you do, the internet is likely to be at the heart of your marketing strategy.

There has, of course, been a rapid rise in the number of e-commerce enterprises selling goods online. Many other business models are using the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn. A digital marketing agency in Northampton and other locations incorporates online marketing and enables you to carry out marketing activities that range from market research to improving customer service.

Although there are multiple ways to promote a website online, search engine optimisation (SEO) is now more important than ever and it is necessary for every business to understand the true meaning of SEO as well as the potential it creates for every business.

What SEO Services are Provided by DAPA: Digital Marketing Agency, Northampton?

SEO (Search Engine Optimization) is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo or other search engines.

When a user performs a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take several factors into account to decide which website (or blog) should be shown in the first place, second place etc. on the result page.

Optimising your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher and thus get more visitors to your websites. dapa digital marketing agency, Northampton specialises in SEO services as SEO is an important factor of digital marketing for a business to get the best ROI (Return on Investment)

What Are the Main Stages of The Search Engine Optimization Process?

SEO is not a static process but rather a framework with rules and processes.

SEO can be broken down into 2 main stages:

• Onsite SEO: What rules to apply on a website to make it search engine friendly.
• Offsite SEO: How to promote a website or blog so that it can rank better in search results.

Search engine optimisation or SEO, in short, is a set of rules that can be followed to optimise a website for search engines such as Google and thus improve its search engine rankings.

In addition, it is also a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has several rules, stages and a set of controls.

Why is a Marketing Agency in Northampton Providing SEO Important for Businesses?

In today’s competitive market, SEO is more important than ever. Search engines such as Google and Yahoo serve millions of users per day in the UK looking for solutions to their problems or answers to their questions.  If you have a website, blog or online retail store, SEO marketing agency in Northampton, dapa, can help your business grow and meet the business objectives.

Search engine optimisation is essential because:

• Most search engines users are more likely to choose one of the top 5 suggestions in the results page. So, to take advantage of this and gain visitors to your website or customers to your online store you need to rank as highly as possible.
• SEO is not only about search engines but good SEO practices also improve the user experience and usability of a website, equating to a higher conversion rate.
• Users trust search engines results; having an online presence in the top positions for the keywords the user is searching for increases the user’s trust in the company.
• SEO is also beneficial for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
• SEO services provided by digital marketing agency in Northampton can give your business an edge over your competitors. If two websites are selling the same thing, the search engine optimised website is more likely to have maximum customers and make more sales.

Is there any difference between SEO and Digital marketing?

The simplest answer to this is that SEO is one of the tools available in your internet marketing arena. It can be part of your overall internet marketing campaign which normally includes other things like social media promotion, content strategy etc.

SEO is a way to optimise your website so that search engines will understand it better and give you higher rankings in the search engine results page. It is vital since a good SEO approach can drive more traffic to your website, blog or online store and gain more customers, make sales and make your business successful.

Why Choose dapa SEO marketing agency for Your SEO?

dapa, being a successful digital marketing agency in Northampton have been excelling in SEO for over a decade, ranking websites at the top of Google for one-man-bands all the way up to global organisations.

We have the biggest team of search engine specialists and are always on hand to explain what we do and how it will affect your website.

For sound advice, consultancy or ongoing SEO management we come with the pedigree and reputation to make it happen.

Factors making us a cut above from other SEO marketing agency in Northampton:

• Google Certified Agency
• Biggest SEO Team in The Region
• Several Companies Outsource to Us
• 100,000+ Page One Ranking
• Over A Decade of Experience

If you need SEO results, rankings big or small, more traffic from organic search and more customers for your business, look no further, as we’re at the top of the game and you won’t find a better SEO marketing agency in Northampton and beyond.

Contact us now for full SEO support or outsourcing your SEO can be a game changer for your business. 

The success of any business ultimately hinges on its marketing strategy. Marketing covers public relations, advertising, promotions and sales, all key areas of a business.

It is important that you choose the firm that gives you the right marketing advice for your business.

You might be offering the best product or service ever, but if you don’t have the right marketing strategy, you wont be directing the right kind of customers to your business which will affect your conversion rate.

Many companies fail to generate the desired income because of poor marketing and as a result have to shut down.

Think of it this way, you are Batman, the caped crusader, protecting Gotham city at night. But, would Batman invoke the same level of adoration from the citizens of Gotham or the same level of fear from his enemies, if he just went about doing his thing quietly.

No right? The citizens would be like “oh! No more crime what an unexpected bonus” whereas crime lords would be thinking “that’s just some darn bad luck what is happening to us these days”.  It’s the brand of Batman that strikes fear in the heart of his enemies that makes him the hero of Gotham.

Like Batman, even you need to have a killer brand that strikes fear in the heart of your competition and one that generates devotion and appreciation from your citizens (read customers).

And for that you need the right marketing firm, to achieve that you need DAPA.

DAPA will handle all your businesses online marketing requirements and the most important thing you need to know about us is that we get things done.

We are not one of those companies who think “oh let’s just try our hand at online business promotions”, if we did not think we were the best you could be certain that there would not have been a DAPA.

We boast the largest team for a hundred miles and if we can’t help you we’ll be the first to say.

Why online marketing is crucial in today’s business landscape

• Customer Expectations Have Changed

Think of the first thing you do when you hear about a new movie or listen to a new song? Don’t you find yourself fishing for more information online?

Similarly, most customers today are reliant on the web or more specifically search engines to gather information about a particular product or business.

Today’s consumers care about the kind of website you have or the type of social media presence your business has.

The chance of a potential customer finding out about your business through the phone book like in years gone by is almost non-existent.

Therefore, you need to be online and visible to stay relevant in today’s market.

People trust search engines and if they don’t find your business on it they might even start doubting the legitimacy of your business. 

• Your Competition Is Doing It

Now maybe you are hesitant about taking your business online, but it does not stop your competition from doing it themselves or hire marketing companies to do it for them.

In fact, they could be killing it online and as a consequence poaching a lot of your customers, both existing and potential.

By being online they are able to make a better impression on customers who are searching for businesses in your area.

To make matters worse, the later you start with regards to online marketing, the more difficult it will be for you to overtake your competition as they have probably already established themselves as an online authority.

• Rate of Change

High speed internet, changing consumer behaviour and an increasing reliance on online stores and services are making consumers today less dependent on physical structures and more dependent on the internet.

So, the sooner you find the right marketing company to take your business online the better it is for you. Like any type of marketing, it should be thought of as a long-term investment.

Website Marketing

Website marketing basically refers to any type of marketing activity conducted by a business online through its website.

Most marketers consider it to be a less expensive and more impactful form of promotion for a business or a brand because most online advertising spaces are available at no extra cost.

For example, any business can open up a YouTube channel or start a blog for no charge at all.

Even paid advertising on the internet costs a fraction of what TV or radio Ads charge.

Moreover, companies can open up a dialogue and understand their customers better through a website and through social media.

The internet makes it easier for a business to analyse, track and store data relating to a customers preferences and online behaviour. This data assists a business in tailoring their advertising campaign to attract the right kind of customers.

The different types of web marketing that we provide here at DAPA include:

• SEM
• Email Marketing
• SMM

Search Engine Marketing

SEM is a type of marketing that involves researching and submitting a website to search engines through paid referrals in order to achieve maximum visibility.

Search engine marketing is a broader form of marketing compared to SEO, which focuses on delivering high rankings in organic search results.

Ideally if you want to be visible in today’s online market you need to do well in driving both organic as well as targeted traffic to your website.

Advantages of this type of marketing include

• Search Intent

Search engine marketing gives you an opportunity to target customers based on their search intent.

Knowing what a potential customer is looking for can help you understand how close you are in completing your objectives.

It can also assist you in adjusting your landing pages, CTAs and ad-copy messaging accordingly.

• Precise targeting

Recent statistics show that over 30 billion searches are carried out on Google globally every month.

As mind boggling as that stat is, it is important to understand that almost 99.9% of those searches might not even be related to the niche you are operating in which means that you need to be more selective with what you are targeting.

While targeting important keywords is still very important, Adwords can offer you many other settings that can help you maximise your performance.

It is important to remember that SEO and SEM are not competing marketing techniques.

If you want to be successful online, your website should be visible in both organic searches and paid links.

SEO is considered a part of search engine marketing along with keyword research, paid listings and other search engine related services that aim to drive more traffic to your website.

Email Marketing

Email marketing refers to a marketing technique in which a business sends commercial messages to a number of people (potential clients) through e-mail.

These messages are usually in the form of ads or requests for business or information about new offers/sales.

Any email communication that assists in building customer loyalty and trust in a business, brand or product is termed as email marketing.

A direct marketing study conducted in the UK showed that email marketing provided business owners with a return on investment of about £38 for every pound spent on it.

If executed correctly, an email marketing campaign can help your business reach out to more number of potential customers in a targeted and systematic fashion.

Here are some reasons why your business can benefit from an email marketing campaign:

• Immediacy

There are no time restrictions for you when conducting an email marketing campaign.  Unlike direct mail campaigns, email generates an immediate response.

By the time you have sent an email and the reader consumes the information in it, you have already increased brand awareness and promoted your business.

Email marketing can also be a great way to inform your customers about limited time packages (for example a travel package) or offers to which a customer can respond immediately.

• Interactive

You can engage readers and improve your interaction with existing customers through an email marketing campaign.

Look to incorporate flash, attractive graphics and surveys, to entice readers into becoming potential clients.

Research has shown that if a reader clicks on a link or video or maybe answers a few quiz questions in response to your email, you have succeeded in creating interest about your brand and also in holding their attention.

Social media marketing or SMM

SMM or Social Media Marketing is a type of internet marketing that uses social media as a marketing tool.

The objective of using social media as a marketing avenue is to generate content that will be shared by users.

This helps a business increase its brand awareness and broaden their customer reach.

The advantages of this type of marketing include:

• Improved Brand Visibility

Think of social media as your personal broadcast channel. It gives you a lot of opportunity to put out good quality content and this increases the visibility of your brand.

Social media makes you more accessible and relatable to potential customers. For example, a twitter user might stumble upon your brand in a newsfeed or a customer might have greater trust in your brand when they see your presence on multiple social media platforms.

• More Opportunities For Gaining Conversions

Every social media upload you make increases your chances of gaining a conversion, especially if you have already built a loyal following.

Every blog post or video or image you share with your following is an opportunity to gain a reaction.

A reaction can potentially lead to a visit to your site and a conversion. This does not mean that every interaction with your customers or with a potentially new client will guarantee you a conversion but what it does do increase the chance of an eventual conversion.

• Higher Conversion Rates

The biggest impact of social media on businesses is that it makes them appear more relatable, more ‘human’ in the eyes of users.

Social media is an opportunity for brands to interact with customers as a person and this can be an important deciding factor because people usually prefer doing business with other people.

Also, studies have shown that social media marketing has a 100% higher lead to close rate when compared to other outbound marketing strategies.

Search engines or social media?

Traditionally webmasters and optimisers tended to focus more on search engines when creating an online marketing strategy.

However, the arrival and mass popularity of social media has ensured that web masters pay more attention to it as a source of gaining user recognition and also as a way of garnering additional revenue.

Initially social media was considered as a medium for new information and content. These days it is viewed by businesses as an opportunity to interact and potentially engage new customers.

Social media is considered by many as a much more direct type of advertising. Instead of having to deal with a middle man (read search engine algorithms), a marketing agency can now focus on developing a strategy that appeals to the customers directly.

Social marketing might not be as costly as search engine marketing, but they still require a lot of time and co-ordination to show results.

Always choose a marketing firm that tries to incorporate both a SEM/SEO and a social media strategy together in your campaign. Social media marketing can really boost your SMM or SEO efforts in the following ways:

• Increases your number of followers
• Assists you in attracting good quality external inbound links to your website.
• Optimises your posts for searches.
• Influences social sharing.

Dos and Don’ts

Do: Segment Your Lists When Doing Email Marketing

You should not send all your mails to every single person in your database.  If you try to do that, you might have to send very generic emails that might not appear relevant to all of your recipients. You can ensure relevancy by segmenting your mailing lists. Such a practice can assist you in sending across the right message or the intended message to each of your clients.

Don’t: Send Across Emails Before Testing Them First

Ensure that you test how an email looks from a customer point of view before you send them. Ask yourself the following questions:

• Is the design good enough?
• Are you sending it to the right person?
• Are there any typos in the content?
• Do all the links work?

You need to check these factors first and for that you need to test them. Always, always verify the recipient list before you hit send. It’s human too make mistakes but sending one too many apology letters might not reflect positively on your brand.

Do: Conduct Keyword Research When Doing SEM

Search engine marketing is about bidding for certain keywords, so that you can get your ad placed into relevant SERPs (Search Engine Result Pages) and you need to find and bid for the most relevant keywords for your business to do that successfully.

Keyword research helps you zero in on the most important keywords for your business.

Don’t: Use Broad Keywords

Keyword research might throw up some broad keywords or ‘key-phrases’ for your niche, but you should look to identify keywords that focus specifically on your business.

There is a lot of competition for certain ‘broad keywords’ (for example jewellery), and therefore it would be almost impossible to succeed with a search engine marketing campaign if you focus on keywords that are more generic and competitive.

Do: Retain the Interest of Your Followers by Using Various Media Types

While social media allows you to reach out and interact more with your customers, it is still important that you look to find ‘fresh’ or unique ways to do that. Using different media types like an image or a creative infographic or maybe a funny video will not only engage your followers but also encourage them to share your content.

Don’t: Get Too Involved in Your SMM campaign

Since social media assists business in having a closer relationship with their followers, some marketers make the mistake of being too involved in their campaign. Reacting to any/all posts made by a customer can divert your attention from the creative side of your marketing campaign. The objective of a social media campaign is to build a relationship of trust through clear responses. Spending all your time replying to customer post’s can be an exercise in futility.

What can dapa do for you?

You can count on us to create and execute your business’s complete online promotion campaign. From conducting full-fledged SEO/SEM to SMM to email marketing, DAPA does it all.

DAPA is home to the biggest and most talented team of SEO specialists in the region. The team here includes SEO specialists, project managers, a content team, and of course the best web developer in the area

We do not guarantee a magical fix to all your problems (and we strongly advise against choosing firms that give you such promises), but we can assure you that in time we can achieve all the long-term SEO targets of your business.

We are honest to all our clients (sometimes quite bluntly so) and are always at hand to fill you in or answer any queries you might have with regards to the progress of your campaign.

If you need help with your SEO strategy, contact us at dapa Marketing on 0800 634 3007 to find out more about our services.