So, what is link building?
Link building is the very foundation of SEO; you may have heard the phrase ‘Content is King’, well that’s not far off the mark.
Let’s use our imagination for a while, shall we?
Think of the internet as its own little world and then think of search engines as the bicycles, cars, lorries and planes that transport things around the world. Link building works in the same way as building roads – except without the annoying road works – providing a means for the transport to move around the world. Without building these streets, roads, rivers – whatever you’d like to call them – the transport cannot effectively move around.
This is why effective content and link building is so key. We create content that Google responds to and then create the link or ‘road’ so they can travel along it.
Let’s use that imagination again; imagine driving to work, you drive the same way most, if not every day, right? And this is because you trust the route and know that that is the most effective way to get where you’re going. This is similar to the way Google works, if we create a road that is trusted and reliable then they will travel across it.
Whilst it’s true to say that not all SEO is linked building; a considerable portion of Google’s various algorithms are link related factors. That’s why it’s so important to get your content and link building absolutely spot on.