The SEO Specialists

We help businesses
Start. Build. Grow.

SEO Northants Chamber Member
Adwords Qualified
adwords qualified SEO Company
MoZ Associate SEO Company
What Do You Need?

Full SEO Support

I need you to take care of it all

White Label SEO

I want to outsource my SEO


I need help with strategy

Link Building

Link Building

So, what is link building?

link-building-image 1Link building is the very foundation of SEO; you may have heard the phrase ‘Content is King’, well that’s not far off the mark.

Let’s use our imagination for a while, shall we?

Think of the internet as its own little world and then think of search engines as the bicycles, cars, lorries and planes that transport things around the world. Link building works in the same way as building roads – except without the annoying road works – providing a means for the transport to move around the world. Without building these streets, roads, rivers – whatever you’d like to call them – the transport cannot effectively move around.

This is why effective content and link building is so key. We create content that Google responds to and then create the link or ‘road’ so they can travel along it.

link building image 2Let’s use that imagination again; imagine driving to work, you drive the same way most, if not every day, right? And this is because you trust the route and know that that is the most effective way to get where you’re going. This is similar to the way Google works, if we create a road that is trusted and reliable then they will travel across it.

Whilst it’s true to say that not all SEO is linked building; a considerable portion of Google’s various algorithms are link related factors. That’s why it’s so important to get your content and link building absolutely spot on.

5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

SEO Specialists Ebook
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

Our Latest Posts

Get Your Business Found Today!