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"Literally changed my business forever" - Steve. B SEO Testimonial

Online Marketing Agency

The Fundamentals of an Online Marketing Agency

The internet has given business marketing a complete makeover and today it is the backbone of any chief marketing strategy that you adopt. The very success of your business relies largely on internet or online marketing. Exploiting digitalisation and communicating your brand or product, particularly through online marketing, is an integral step for large and small businesses alike to prosper.

To effectively market yourself and to aid promotion of your products and services, you have to necessarily invest in online marketing and reap the entailing benefits. If you have just started a business and you are exploring ways to gain more exposure then you can employ the services of an online marketing agency Northampton which will assist you from designing your website to implementing marketing techniques efficiently. This will guide your business to gain momentum and give you a more pronounced brand visibility, traffic and sales.

There has been a significant rise in the number of ecommerce enterprises conducting business online. Online marketing has enabled some businesses to operate solely in the digital sphere whereas it has assisted various bricks and mortar businesses to offer their products and services virtually through their personalised websites. Business models today are rooting for promotions that the world of internet offers.

There are numerous possibilities and options for marketing a business through websites, emails, and blogs, social media sites like Twitter and Facebook and networking sites like LinkedIn. As an online marketing agency, Northampton based dapa also aids market research and enhances customer service which is why it is vital for you to get onboard and reap the rewards that the digital world can offer.

There are ways and access points to suit budgets of all sizes when it comes to establishing your presence online. The key is to have a well planned strategy and amazing execution of this very essential aspect of your business.

A Brief History of Online Marketing

Online Marketing can be traced back to the 1980s when the advent of computers became classy enough to store huge volumes of customer related information.

This transition in technology matched with the change in mindset, pushing ‘product marketing’ to ‘relationship marketing’ which largely banked on customer connections. Marketers ditched their limited offline marketing approach in favour of database marketing.

The online databases of the 1980s altered buyer-seller relationships, allowing businesses to track their consumers like never before. The process was still carried out manually back then. The surge of popularity in using personal computers and the dawn of server/client architecture at the turn of the decade made way for an impactful growth in revolutionary marketing technology in the 1990s of which, Customer Relationship Management was the major subject of emphasis.

Dapa offers excellent SEO to boost your online business presence and get optimised search results through the marketing agency in Northampton.

Marketing agency in Northampton for tapping into potential online audiences

A website optimised with effective SEO techniques to top the search results is what redefining your online presence is all about. Ask yourself who isn’t online today?

According to EHSS an average of 61% of people in Ireland already own a smart phone and 40% have clear access to tablets or computers. Every minute that a potential customer spends online is your shot at converting them into leads to drive more business. These potential customers devote their lives online and see digital technology as the central part of their existence.

A smashing SEO campaign is what your business needs to reach far and wide for which you need a marketing agency in Northampton who employs correct tools of SEO conduct to avoid being on Google’s radar. The importance of SEO techniques for businesses today is not to be underestimated and dapa is the specialist that you would need for your SEO campaign.

dapa marketing agency from Northampton assist you in your online marketing

The importance of online marketing is fast dawning upon businesses which pose the question on their knowledge and expertise in this area. If as a business you want to initiate your venture online but are not sure if you have the right tools and resources to do so then, you have hit the bull’s eye by choosing dapa to handle your SEO requirements.

Dapa is called the SEO specialist for our vast expertise in the ever-evolving field of SEO and we know our way around employing ethical SEO to gain optimised results for your business. SEO will also aid businesses in harnessing the power of social media which is the most lucrative and accessible form of online marketing without the added costs through marketing agency in Northampton.

This is what we do at dapa and leave you free to concentrate on your core business activities. We offer you an easy way to appeal to your target audience virtually and maximise the effectiveness of your online marketing campaigns.

Adding the personalised effect with the guidance of online marketing agency, Northampton

SEO aids social media of a business effectively and leverages the products and services of the business significantly. At dapa, we understand that customer relationship is the new currency that works for businesses large and small alike. A personal approach in the conduct of business is what makes you differ from your competitors. The best way to employ this is through social media. SEO and social media go hand-in-hand and have direct relationship as the betterment of one aids the other and vice versa. Dapa online marketing agency in Northampton can be used to incorporate SEO techniques that result in more ‘likes’ and ‘shares’ on the social media platforms like Facebook and Twitter.

This strategy can be used to encourage employees to interact with customers and empower the business brand altogether. Such a personalized approach is particularly suited to small and medium business enterprises. This strategy can be executed and monitored effectively with minimum expenses making it absolutely cost effective.

A personalized approach aids employees of respective businesses have a positive view of their workplace which in turn facilitates the relationships managers and leaders have with their staff.

Trust is elemental and works both ways as it aids us to provide you with the best SEO techniques for your business which in turn will assist you in increasing customer satisfaction, enhancing brand reputation, strengthen employee loyalty and increase revenue.

Getting the content right through online marketing agency, Northampton

Cultivating online customer relationship may be of prime focus in recognizing the importance of online marketing with on-point SEO optimisation but, another essential factor is to make the entire process of engagement interesting. This is where content comes in the picture and is used as the effective mechanism to drive more traffic on the landing pages of websites.

Content marketing is crucial for any business and is a technique where relevant and valuable information relating to products and services offered by a business is created and distributed amongst the customer base for thorough understanding.

The phrase ‘Content is King’ is rightly applicable as irrelevant content will deteriorate the quality of customer experience. Content must be aimed at providing information which is consumer and product specific, informative and in the long run assists customers with quality consumer experience. It is of utmost importance that this content is well armed with SEO tools which will land a consumer on your page at lightning speed.

These days, websites mean absolutely nothing without relevant content. With age, Google has become wise and is not to be fooled with cheap SEO tactics that can get you penalized.

At dapa online marketing agency, Northampton, we have brought together a team of seasoned content marketers; creating original, quality content is what their day involves and coincidentally it’s what they love to do.

We’re happy to help you in whatever sector your business operates in. We work with companies all over Northampton and we always aim to offer results driven campaigns at prices that are not only affordable but are also realistic in regards to the goals we can achieve for you.

The value of content is now being fully realized by businesses for online marketing purposes. Executing an effective content strategy could be challenging, but with dapa on your side it is no more of a concern for you. Good content is simple, effective and captures the reader’s attention right off the bat. These fundamentals of content substantially increase its chances of success.

At dapa, we aim to understand you and your business by building a relationship right from the start, after all what’s the point in getting you on board and then not benefitting from your knowledge; let’s be honest, you know your business better than we do, and in this spirit learning everything that we can from you is the only way we can create quality content that produces results.

Originality wins the day, 100% of the time.

Why choose dapa online marketing agency, Northampton for your business?

There are various essentials that can benefit your business by choosing dapa for your SEO campaigning. Some of them are mentioned below:

To amplify the visibility of your business

Quality SEO conducted by experts are favourable to establish a strong online presence aiding the visibility that your business gets amongst customers. Due to the ease of conducting all the activities online right from booking movie tickets to purchasing furniture for home or office, internet is the wish-granting genie that can work wonders for your business. Dapa recognizes this and hence aids a variety of business sectors to expand the visibility of your brand to a wider audience.

To establish a connection with the customers

SEO aided social media marketing allows you to establish a strong connect with your existing and potential clientele. Regular blog posts and articles that we will put up on your website on your behalf will assist the customers in staying up to date with the new and latest features of your business. Online marketing agency in Northampton can help you in effectively publicising the products and services that are yet to be launched by giving small descriptions about the products to the customers. Doing this will attract new customers for your business in the future.

To match up the competition

The ease and cost effectiveness of online marketing is responsible for the increased level of competition. Thus, it is very essential to have an edge over your competitors to attract more business for your own products and services. It becomes very crucial to maintain competition against small, local and large online retailers and businesses. This is possible only through proper usage of the online marketing platform to give your business the edge over your competition

Employing effectual SEO techniques is what dapa prides itself for and give you a competitive edge over others by aiding you to top the SERP.

To aid good research and development

Keyword is the ultimate point of association between quality SEO and content. Linking relevant keywords to your business is going to assist you in climbing up the search rankings. Dapa SEO conduct ensures that online marketing agency in Northampton allows you to drive potential traffic to your website and ultimately help you win new customers.

To legitimise your business

Good SEO assists in establishing and maintaining a business presence online and assures your customers of your continued functionality. Internet puts the official seal of approval to legitimise your business conduct in the local as well as global markets. This will aid your business in retaining a large customer base. The popularity of smart phones usage can aid businesses in maintaining application which further simplifies the usage and reach that a business has and helps the customers keep the product and services that a business offers at the forefront of their minds.

Dapa Marketing: Stepping up the your business game with online marketing agency in Northampton

As an effort to better the overall online image of your business, it is crucial to cast a critical eye over your company’s capacity to make the most of online marketing and promotion.

If you haven’t already contacted dapa for effective SEO campaigning, now is the time to step up and wield your influence through a dominant and impressive online marketing campaign.

Give us a call on: 0800 634 3007. This is our exclusive dapa phone and it’s waiting for your call. Let’s get the ball rolling.

"Finally an SEO company worth its salt! - Karen James" SEO Testimonial
"Literally changed my business forever - Steve. B" SEO Testimonial
"Your team grew my rankings, traffic and subscribers! Cheers all. - D Rowlands" SEO Testimonial
Call Us Free On 0800 634 3007
5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

free SEO Guide
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.

Consultancy

You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.

Audits

Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.

Conversion

In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

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