How can we help?
Marketing for law firms is more complex than many other industries, there’s regulations and restrictions on what you can and can’t do.
The whole industry was turned on its head when referral fees were cracked down on, though it still happens, you’re certainly not supposed to!
This left the market in a state of flux, thousands of cases a month were no longer available to buy or refer to law firms, not only did this cause a huge economic issue, it also left some previously very busy people left with a hole to fill.
It was at this point we began to focus on helping law firms market themselves in new ways to develop customers, traffic, leads and cases from new channels.
What marketing options do I have?
There’s loads of options, all of which have their good and bad points, typically some are more suitable to some law firms than others and we’ll use our experience to propose what we believe is most suitable dependent on your goals.
In most cases we’ll find certain channels are impossible or don’t suit a particular law firms’ marketing model, for example the cost per acquisition may be too high or it may be more suited to personal injury over other services they offer. But here’s a typical list of activities we find suit all of our clients:
- Search Engine Optimisation
- Pay Per Click
- Social Media
- Press Advertising Local/National
- Affiliate Marketing
- Email Marketing
Depending on your goal, there’s always a strategy to suit.
All of our campaigns are with a set target in mind, that’s usually the number of leads or cases your law firm want to achieve over a certain period of time, let us know your goal and we’ll find a campaign to match and achieve that.
When can we get started?
The first step is to give us a call or leave an enquiry using the form above, from there we’ll discuss your targets, your current situation and what goals you want to set along the way.
From there we’ll put together a strategy and a proposal including targets and estimated cost per case numbers to get your law firm marketing started and if all the numbers stack up for you, we’ll get cracking.