The SEO Specialists

We help businesses
Start. Build. Grow.

SEO Northants Chamber Member
Adwords Qualified
adwords qualified SEO Company
MoZ Associate SEO Company
What Do You Need?

Full SEO Support

I need you to take care of it all

White Label SEO

I want to outsource my SEO


I need help with strategy

Law Firm Marketing Specialists

How can we help?

Marketing for law firms is more complex than many other industries, there’s regulations and restrictions on what you can and can’t do.

The whole industry was turned on its head when referral fees were cracked down on, though it still happens, you’re certainly not supposed to!

This left the market in a state of flux, thousands of cases a month were no longer available to buy or refer to law firms, not only did this cause a huge economic issue, it also left some previously very busy people left with a hole to fill.

It was at this point we began to focus on helping law firms market themselves in new ways to develop customers, traffic, leads and cases from new channels.

What marketing options do I have?

There’s loads of options, all of which have their good and bad points, typically some are more suitable to some law firms than others and we’ll use our experience to propose what we believe is most suitable dependent on your goals.

In most cases we’ll find certain channels are impossible or don’t suit a particular law firms’ marketing model, for example the cost per acquisition may be too high or it may be more suited to personal injury over other services they offer. But here’s a typical list of activities we find suit all of our clients:

  • Search Engine Optimisation
  • Pay Per Click
  • Social Media
  • Press Advertising Local/National
  • Affiliate Marketing
  • Email Marketing

Depending on your goal, there’s always a strategy to suit.

All of our campaigns are with a set target in mind, that’s usually the number of leads or cases your law firm want to achieve over a certain period of time, let us know your goal and we’ll find a campaign to match and achieve that.

Highly recommended!

5 5 1
We officially launched our new business in November 2015, and along with it we revealed a brand new website. My business partner suggested that looking into SEO might be a way of generating leads straight off the bat. I was initially quite sceptical, given my lack of online knowledge, but we pressed ahead. We have meetings with more than a few local companies and I certainly wasn't sold by their complex sales jargon. However once we met with dapa Marketing, we were sold in the first meeting. Dan and Danny were very friendly and we were happy with the atmosphere and the more relaxed approach, as they were aware we were too busy to hold their hand. We signed up in the very first meeting and after only a few days we had several leads come through and after the first month we achieved a healthy ROI. Highly recommended!

never heard a bad word

5 5 1
I've been referring my design clients who want to take their first step in online marketing to dapa for several years, never heard a bad word. They've helped a few go from one man bands to £m turnover within 12 months.

Dapa are number one for SEO

5 5 1
Dapa are number one for SEO. Great communication and a fantastic team to work with. They give you the results you want, so I would certainly recommend them to any business hoping to improve their Google rankings. Google is their specialty!

When can we get started?

The first step is to give us a call or leave an enquiry using the form above, from there we’ll discuss your targets, your current situation and what goals you want to set along the way.

From there we’ll put together a strategy and a proposal including targets and estimated cost per case numbers to get your law firm marketing started and if all the numbers stack up for you, we’ll get cracking.

5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

SEO Specialists Ebook
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

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