In the year 2016, the popularity of digital marketing increased a lot. Almost every medium, as well as large-sized businesses have created their online presence and promoted their products and services with the assistance of various types of social media platforms and websites.
What else do they expect in the year 2017?
Online marketing is considered as a large, volatile and complex industry in comparison to others. Therefore, it is said that as a business, to immediately appeal the users and to stay a step ahead of the competitors it is always important to aim at the right user.
Here are a few important trends that you need to look out for in the year 2017:
Content Marketing:
For the past 3 years, content marketing had been the king amongst all other digital trends. However, it is said that, content will still be the king even in the year 2017. This is because it is seen that almost every business is using this as a strategic approach and is focusing on creating effective and attention-grabbing content for their target audience.
Creation of effective content for the audience simply means that, in the coming year standing out from the competitors in the market is going to be a challenging task for every business.
Every day, hundreds of ads are being seen by consumers and this leads to two conclusions. Firstly, the consumers have probably got bored of them and secondly, they can easily point out a bad ad without seeing it completely.
However, in 2017, businesses can easily win in this field by using an impactful and narrative visual content.
Mobile Marketing:
2016 till now has been a very big year for mobile because Google has been leading the way.
Google has virtually removed all those websites which are not optimised for mobiles. At the same time, it has not just started to increase the speed of mobile websites, but it has also started looking at mobile SEO to lead over desktop.
The worldwide presence of hand held devices and the fading of desktop traffic is giving a clear indication that the smart money is completely based on mobile-focused marketing. This makes it important to have great mobile websites, not for Google but for the users.
Therefore, in the year 2017 mobile optimisation and search should be a top priority for every business.
Wearable Technology:
In the recent past, it is seen that many devices have been unveiled such as Apple iWatch, Google glass, Moto 360, and other similar smart devices that can be worn by consumers.
These devices ensure that, the consumers can always stay connected with the digital world when they are on-the-go.
However, the year 2017 will witness more of these innovations in wearable technology, which will entirely change the landscape of marketing. With these innovations, even businesses will start focusing on the potential of wearable devices. This can easily diminish the dissimilarity between real marketing and online marketing.
Changes in Search Engine Algorithm:
Whether businesses like it or not, it is quite obvious that search engine algorithms will keep on changing. This is because, every second information is being added on the internet.
Due to this, search engine giants need to constantly keep updating their algorithm, so as to decide upon which content should be given the priority and a higher rank in search engine results page (SERP).
Therefore, the only strategy a business should have is to be original and informative to their target audience. At the same time, they should not just be focused on Google’s algorithm, but also consider other algorithms such as those of Facebook and Bing.
There are many other digital trends and strategies that can be altered so as to grab attention of the users, as well as search engine giants. By keeping an eye on these trends and following them properly, you can be a step ahead in the innovative curve, in the year 2017.
