An SEO audit is the best way to identify weak links in an SEO campaign and is the first thing we do before we start a new client’s campaign.
During an SEO audit we evaluate the health of your website, think of it as a physical for your site. We’ll run through the website against our checklist and decide on what needs to be done in order to improve performance and your rankings on the search engines.
You should expect three things from an SEO Audit:
- A thorough description of the current state of the site – this is a detailed overview of how your website is performing in search, on social, the number of internal and external links and any other relevant information related to the current state of the site.
- A list of actions based on the checklist produced, along with explanations for each item.
- A strategy based on a complete SEO overlook of the current state of the site, which allows us to take advantage of all available sources of traffic and opportunities to make a conversion.
Things change quickly in the digital world, and this is why you can’t sit on your laurels for too long. What works today, may not work in 6 months time. Regular SEO audits are vital, otherwise it’s like walking the wrong way on an escalator – you’ll never get anywhere and probably end up even further away from your destination.