The content on a website is exactly what makes the site worthy of visiting in the first place, and because search engines are all about providing excellent service for their users, they will recognise your site if it is worthy of visiting and give you a boost.
With that being the case, it’s a pretty good idea to make sure your content is spot on, this doesn’t just mean the written word – but basically everything.
The best content is that which is recognised by two identifiable features, it must be not only linkable but also capable of providing people what they’re looking for. The content that supplies the demand, wins the day.
So what is onsite SEO?
From a purely technical stand point there is no difference at all between the very best of content and the worst, the point is to ensure the content is linkable. The quality of the content is purely for the sake of the user reading the site.
If your content isn’t linkable and can’t be shared then, in the eyes of Google, then your content is poor, no matter how long it took to create or how well it was written.