The SEO Specialists

We help businesses
Start. Build. Grow.

SEO Northants Chamber Member
Adwords Qualified
adwords qualified SEO Company
MoZ Associate SEO Company
What Do You Need?

Full SEO Support

I need you to take care of it all

White Label SEO

I want to outsource my SEO


I need help with strategy

London #1 SEO Company Leading the Way

Specialists at SEO, that’s it.

Search Engine Optimisation is all we do, it’s what we’re amazing at, it’s all we specialise in and we don’t dilute it with anything else.

That makes our clients not-to-be messed with, we’re laser focused on achieving rankings and only that.

Recently a London SEO client told us to “target less productive keywords because we’re too busy” – Nick from Splash

Another client of ours became the 5th fastest growing company in the midlands and first in Northamptonshire after letting us take care of their lead generation, awarded by Grant Thornton on their top 200 lists – iSmart Check it out here.

David Fitzjohn, Finance Director from iSmart had this to say about us – “dapa transformed my online lead generation & SEO to get us 5 times the amount of leads for the same budget.”

If we’re being honest, we find what we do fairly easy, but don’t tell anyone else that!

An example of that being you almost certainly found your way here by searching “London SEO” or similar.

We take our learning’s, all our experience of achieving results in small and huge markets around the world and implement them on our new campaigns.

Why Target
only 10%
of London

90% of all the new enquiries for business in London start with online research; you’re part of that percentage right now, looking for some help with search engine optimisation.

It’s exactly that process that your future customers will be taking, they’ll be doing research, looking for reviews, feedback, polling contacts or perhaps be in the buying cycle right at that moment.

For that reason, SEO has to be a big part of your online marketing mix, get yourself in front of potential customers.

30 years of combined London SEO experience help us take clients SEO to a level not seen by them before.

Nowadays traditional SEO methods like focusing on meta information, heading 1’s and keyword densities is almost irrelevant, a campaign has to be based on targeting more generic marketing strategies, getting in front of potential customers, through awareness and try to encourage action.

Potential customers search their problems, these are not always exactly the services you provide, and they use descriptive words, adjectives and ask questions through search.

Some of our current London SEO client’s use this approach, here’s some example keywords to achieve this exact process:

  • How can I claim PPI with Lloyds
  • Cheap amazing Stag weekend t-shirts
  • Can I get finance for buying a dentists
  • Can I dispute my granddads will

By answering these questions, you not only create trust, you bring in traffic from channels you were not doing before, build these up as a web and you’ll continue to add this trust, build links and more customers.

Not to mention it all helps you rank for the big traffic wins (PPI, T shirt printing, Dental Finance, Dispute a Will).

Let’s talk Turkey or Tofu
depending on
your preference

Hundreds of businesses in Cambridge utilise our SEO services to rank better, get more traffic and convert more leads but there’s some who prefer to take elements of the campaign on themselves using internal team members.

We’re cool with that; in fact we encourage it because it helps us dovetail towards the same goals.

There’s loads of elements to a typical SEO campaign but here’s a breakdown of the London SEO services our clients often take on themselves and a layman’s terms synopsis of what you might need it for:

Keyword targeting – I’m really not sure where to start, how do I get in front of my customers, what services are people looking for.

Onsite SEO – My business website just doesn’t show up in Google, what can I do.

Outreach – I’m looking to expand the awareness of my brand/services and don’t know where to start.

Conversion Optimisation – My SEO and traffic are great but I’m not getting as many sales/leads as I should be.

Link Building – I’m cool with SEO but have no time for link building, can I give this to you.

Penalty Removal – I’ve been doing some dodgy SEO stuff and now I’ve been penalised, can you get me out the mess.

Let us do your London SEO and go to Vegas every month on us!

Now is the time to be honest, we’re actually not in London at all, we’re not far away though in sunny Northamptonshire, only half hour on the train.

We’ve created this page dedicated to London SEO in order to show you guys how great we are at this SEO thing that we claim to be good at. It’s the same process your potential clients are doing right now; it’s the process we’ll do for you.

We hope a little white lie is excusable, without it we wouldn’t have gotten you to this page, we’re sorry!

Because we’re not actually in London and thanks to the unique way we’re set up our prices are a fraction of the typical London SEO agencies, you can thank city-prices, a premium thanks to be located in London and the sheer number of competitors in the region.

An example being our average SEO client in London spends about £1200 per month with us on search engine optimisation, our client-retention rate is 98%.

Other London SEO agencies have average prices of closer to £4100 per month for the same services; you can look to huge overheads, inflated competition premiums for just being in London for that.

With £2900 a month saved, have a great weekend in Vegas on us.

SEO Cost per acquisition
= stuff dreams
are made of.

SEO has always been the most effective marketing channel around; the cost per acquisition competes and beats every channel you can think of.

A client of ours focuses on four key marketing channels, here’s what it costs them per customer by-channel:

  • Pay per click – £21.45
  • Email marketing – £14.80
  • Press advertising – £78.50
  • SEO – £2.76

That’s real time data as of September 2015.

If you’re that company and you’re now saving £2900 a month, that could buy you an extra 12,608 customers per year, wow.

London SEO works while you’re sleeping, it works without being checked or topped up every minute and it won’t disappear overnight, it can be relied upon and the best route to market in any industry.

isn’t SEO

All online marketing channels, SEO included, are no longer as clear-cut as they used to be, they’ve changed to be almost unrecognisable over the last decade.

In 2005, if you’d come to us asking to rank for “London SEO” we’d have billed you a few hundred pounds per month, built a few links and stuffed those title tags and headings with keywords and sat back to wait to be number 1 on Google.

Unfortunately Google soon clocked on and has been changing the goal posts considerably to make it a lot more difficult for us. I know, we could have been rich!

It’s gone even further than that now; Google’s algorithm is so clever that SEO doesn’t really exist in the typical sense any more.

Things like social media, blogging, affiliate marketing, PR, content marketing, video, design and development along with user metrics like conversion optimisation, heat-mapping and time on pages are now as important as the old technique’s used to be.

Together all these non-SEO elements combine to create what we all call, you guessed it SEO.

#1 SEO
consultants in

The majority of our work in the fancy world of SEO is in the traditional sense, a monthly retainer that goes alongside a tangible goal, but we do have a team of consultants that work with external company’s, usually bigger organisations with internal teams.

This usually involves us creating in-depth strategies based on the client’s goals, strengths and weaknesses, together we then set a plan of action for them to execute.

Alongside that we offer training in the different parts of the strategy if needed.

If you’re specifically looking for us to facilitate internal SEO growth and training, give us a call for a live consultation.

Leading the
way with
London SEO

Experienced – After 30 years in this SEO game we’d like to think we’re pretty good, you found us via Google right? In the most competitive location in the country? That has to be a good start.

Expertise – All we do is SEO, literally nothing else, we only concentrate on things that effect SEO, we’re not interested in doing anything else because it isn’t our speciality, and we’ll stick to what we’re amazing at.

Innovative – Creativeness and innovation is a daily occurrence in our outreach team, you have to be at the forefront of web to capitalise on it.

Results focused – All of our clients have a tailored plan to achieve the goals that we jointly set at the beginning of the campaign.

Proven track record – Our clients speak for us, our marketing proves what we do, let us show you the same.

Outstanding support – Our whole team are contactable direct, they’re all at hand to answer any questions you have, we don’t believe it gate-keepers.

5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

SEO Specialists Ebook
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

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