The SEO Specialists

We help Cambridge businesses
Start. Build. Grow.

SEO Northants Chamber Member
Adwords Qualified
adwords qualified SEO Company
MoZ Associate SEO Company
What Do You Need?

Full SEO Support

I need you to take care of it all

White Label SEO

I want to outsource my SEO


I need help with strategy

Cambridge SEO

Cambridge SEO Company: The Only Specialists

dapa only do Search Engine Optimisation, it’s our speciality, it’s what we’re amazing at, so we don’t dilute it with anything else.

This makes us laser focused on achieving just one goal, making our clients not to be messed with on t’rankings.

One of our Cambridge SEO clients actually asked us recently to “target less competitive areas because we’re too busy” – Nick from Splash

Another was awarded as the fastest growing company in Northamptonshire and fifth in the Midlands this year, by Grant Thornton on their top 200 lists – iSmart Check it out here.

Here’s what David Fitzjohn, Finance Director had to say about us – “dapa transformed my online marketing & got me 5x the number of leads for the same cost.”

To be honest, we find what we do fairly easy, you found us searching via Google right? Exactly.

You probably searched “Cambridge SEO” or similar.

We take those principals of SEO, lead generation, conversion and analysis to our clients and deliver numbers that evolve their entire business.

Without SEO you’re only targeting 10% of Cambridge

90% of new business in Cambridge starts with an online search; you’re part of that right now, researching for some help with SEO.

That’s exactly the same process your potential clients will take, whether that’s research, checking reviews, just pooling names or actually in the buying cycle, appearing high on search engines is the starting point to any successful online marketing mix.

With over 30 years of combined experience we take Cambridge clients’ SEO to the next level.

It’s been years since traditional methods like meta tags and titles had a big impact on rankings, Google wants to see authority in your niche, it wants to see a place that answers and cares about the issues their clients have.

Think about it, you’re searching about your current problems right now; you need some SEO help in Cambridge.

Potential clients will be searching their issues not necessarily the services you provide, for example, here are some of our client’s main focuses for rankings:

  • How do I claim PPI
  • Cheap Stag weekend t-shirts
  • Finance for dental practices
  • Can I dispute a will

Answering these questions with authority puts you in the potential clients buying cycle, it builds trust with customers and so Google follows.

Not only does it help you rank for the big-win keywords (PPI claims, t-shirts, Dental Finance and Dispute a Will) it also helps you get customers, which is of course the real reason you are here.

Let’s talk Turkey or Tofu if you’re a veggie

We help hundreds of businesses in Cambridge rank better on Google, but there’s loads of elements in each SEO campaign that go towards that success, some company’s pick and choose elements that we dovetail together with a joint target, some have the full service, here’s what we can help you with and the real-world translation of what you actually want:

Keyword targeting – I don’t know what potential customers are looking for on Google and where opportunities might lie.

Onsite SEO – My website isn’t loved by Google, can you help them be friends.

Outreach – I want more exposure for my brand/service online and don’t know where to start.

Conversion Optimisation – I’ve got loads of traffic but no one is picking up the phone or buying, what can I do.

Link Building – I want to rank better and I heard that link building is the answer, can you help.

Penalty Removal – I’ve been naughty and Google now hates me, what can I do.

Buy our Cambridge SEO and go to Monaco every month on us!

It’s time to be honest, we’re not actually in Cambridge but we’re not far away in sunny Northamptonshire.

We created this page and loads more to show how great we are at thing we say we’re good at, so we could get you here, it’s the same process you need to achieve and we think a little white lie is excusable to get that point across.

Hopefully you agree.

Anyway, because we’re not in Cambridge and because of the unique way we’re set up we can offer Cambridge SEO at prices that can be 40% of the like-for-like costs.

As an example, our average client spends around £800 per month with us on SEO and they achieve loads for that, our client-retention rate is 98%.

Other Cambridge SEO company’s charge an average of £2100 per month for the same services, you can thank huge overheads, masses of competition and paying a premium for living in Cambridge for that.

Saving £1300 a month, you can have a great weekend in Monaco for that.

It goes without saying that SEO is the most cost effective marketing channel around.

One of our clients operates several channels in their marketing strategy, here’s what they pay per channel for a customer:

  • Pay per click – £21.45
  • Email marketing – £14.80
  • Press advertising – £78.50
  • SEO – £2.76

Now if you were that company and had saved £1300 a month with us, you could generate an extra 5652 clients a year with those savings.

SEO has always and will always be the most cost-effective method of generating customers online or offline.

It works while you’re sleeping; it doesn’t go anywhere and isn’t going to disappear instantly if you stop doing it, unlike other forms of marketing.

SEO is actually not SEO anymore

Search engine optimisation and all online marketing in general has gone full circle in the last decade.

If you’d have come to us in 2005 and asked to help with Cambridge SEO, we’d have charged you a few hundred quid, done a bit of onsite work, acquired a few links and bob’s your uncle, we’re winning.

Now though, Google is far cleverer, it had to compete with people like us manipulating the search results to favour our clients, and then came a point, a point when SEO in many people’s eyes died.

There was no funeral, we had to get on with it, in modern day SEO the practices and tactics we use branch in lots of different types of marketing.

Content, social media, blogging, affiliate marketing, PR, conversion optimisation, video, design and development are all elements required to participate in this SEO ‘game’ we find ourselves in.

Together those elements combine to create what is modern-day SEO.

#1 Cambridge SEO consultants

90% of the time we do everything for our clients, from strategy, systems and integration all the way to link building, onsite SEO and outreach.

But, occasionally we do a bit of consulting for larger enterprises that just need to be pointed in the right direction, we provide in depth strategies and action plans for them to take care of their own SEO.

It works really well, it’s a one-off cost and we can provide training alongside for specific practices if needed.

Give us a shout if you’re looking for a passionate team of Cambridge SEO consultants.

Why we’re leading the way with Cambridge SEO

Experienced – Over 30 year’s combined and dedicated SEO experience working in local small markets all the way up to the most competitive in the world like travel, insurance and finance.

Expertise – A dedicated and specialist SEO team, that’s all we do, we’re focused, passionate and solely geared towards achieving everything that’s possible.

Innovative – At the forefront of online marketing we’re innovative, creative and renowned in the region for achieving in emerging markets.

Results focused – Every single campaign we take on is geared towards an end-goal, social followers, traffic, leads, sales, bounce rates or bottom line ROI are just some of the things we’ve been targeted with in the past.

Proven track record – Our results speak for themselves, our clients speak for us and we outrank every other SEO company we come up against.

Outstanding support – We don’t outsource anything, we’re all always on hand to provide advice or answer any questions and you’ll speak to the exact people who are doing your work, not an account manager or junior who won’t be in the loop.

5 Mistakes You Will Make When Starting An SEO Campaign.

You found us on Google right?

So you know we can do what we say already. Unfortunately, there’s a collection of others who can’t help you, usually because they don’t focus 100% on search engines like us.

This has lead to a lot of people feeling fleeced, not trusting that SEO works and falling in to the same pitfalls we see every day.
Download our ebook now and learn how to avoid your SEO failing.

SEO Specialists Ebook
I-smart Case Study
iSmart Case Study

dapa have worked with ismart for nearly a decade.

We’ve helped them grow and flourish online through SEO in one of the most competitive markets in the world.

They are now the fastest growing company in the Midlands two years in a row.

We work together to ensure rankings are optimized, traffic is converting into customers and developing ways to improve their online presence.Read More Case Studies >>

Some of the SEO ‘Things’ We Get Up To

SEO is a goliath, there’s over 200 things that make up a solid campaign. On the most part we won’t bore you with the details, we’ll just take care of it, but here’s some of the headline acts.

Link Building

The most important strategy in any SEO campaign is link building. Typically this largely revolves around creating content which we handle too.


You have the resource internally to deliver SEO but you just need a helping hand with the strategy and some guidance.

On Site SEO

Though only 5% of SEO, the onsite factors behind a campaign are important.
The foundations are built at the start with small tweaks as we move forward.


Why is your website not ranking? Why is there no traffic? Finding out is often the key to making your campaign successful.


In our larger campaigns we work closely to make sure that once the traffic is arriving from SEO it’s actually converting in to more business.

Penalty Removal

Stuck in an SEO rut? With all the algorithm updates many websites have penalties and simply can’t rank on Google. We’re specialists at penalty removals.

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